Mobile first marketing mantra getting louder
Marketers are increasingly building mobile first action plans into their activities. This year mobile first marketing will be the most important marketing activity for brands. The reason is simple. Smartphones and tablets are rapidly increasing penetration and usage, while marketing tools are becoming more sophisticated.
Facebook’s recent quarterly results announcement concentrated on its success as a mobile first marketing company. Just before the social network’s tenth birthday on 4 February 2014, founder and CE Mark Zuckerberg emphasised the company’s transition into a mobile first marketing business.
People use mobile devices in their blurred personal/business lives all the time. Just look at yourself. You’re not alone. This increasing level of penetration means a mobile first marketing orientation is a necessity, as other screens (computer, television) are either somewhat marginalised, or increasingly used in conjunction with a mobile device.