Always in beta
July 2016


Things that work may not be perfect


A friend advised me the other day not take the unnecessary risk of trying to make something that’s working well, perfect. He explained that too often one tries to get something that’s working well already to a perfect state, just to break the whole thing in the process. This concept of “The best is the enemy of the good” has stayed with me ever since our conversation.

We frequently try to get to the unattainable state of “perfection”, but it’s most often better simply to stay with what’s working already. I’m not talking about innovation. The iterative nature of innovation calls for the drive to perfection by definition. In the process it’s encouraged to fail in order to learn and move forward. But once a working situation has been reached, sometimes the risk of continuing beyond that stage only leads to trouble.

It’s hard to say when enough is enough and that one’s further efforts to achieve the illusive state of perfection becomes too risky. A third party who has not been involved in the creation process usually provides the perspective needed.



Towards the light


The winter solstice has come and gone and even though some say “the worst of winter is yet to come”, it’s always a turning point for me. Every day it stays lighter for longer and soon we’ll be waking up to Spring. I’m not a winter person and I like to remind myself at this time of year that change doesn’t have to be huge to make a difference. It’s the compound interest of something small daily that adds up big time and before you know it, you’re back in flip flops.
I feel the same about seemingly small “dread jobs”. We all like to do the things we like to do and make excuses to not get round to the things we dread. If you leave them, they pile up and before you know it you can’t see the wood for the trees. And small things have a way of biting you in the butt. So what we’re instituting at the Toast is a “dread list” and every week, no matter how busy we are, one of those things must be crossed off the list. It’s amazing to see the positive effect after a few weeks, when you can rid yourself of these little things that have a way of hanging around and becoming monsters.



The Broadcast Research Council (BRC) new look website launches today

“The new BRC web site created by Twisted Toast is vibrant, colourful, dynamic, informative and easy to navigate – the team did a great job!” says Clare O’Neil, CEO of the Broadcast Research Council.
We love a happy client and there’s simply nothing better than to see a project that you’ve been working on go live. It’s always a highlight to work with marketing luminaries who know what they want and who give us the mandate to do what we are best at. This project extension is one we are really proud of.

Giving children back their childhood

Hearts of Hope is a home for vulnerable children, whose aim it is to help give these children back their childhood. Twisted Toast aims to assist this amazing team of people whenever we can and this month we designed a beautiful brochure and commissioned Nico Nel from AlternaTV to produce a corporate video on their behalf.

Vir nuwe Afrikaans

Some projects are so much fun, they don’t even feel like work! VasGeBek falls into this category. An innovative competition to promote the creation of new Afrikaans words and idioms, VarsGebek runs from 1 June – 30 November 2016. Students can win fabulous monthly prizes and the overall prize of R150 000 study bursary is up for grabs for grade 11 and 12 learners. Quite an incentive. Check it out here

Yellow Friday Sale

The inaugural Barloworld Equipment Yellow Friday Cat® parts sale debutes today in Isando. Branding design handcrafted by the talented Toast creative team. We’ve got our retail on!


Pajama party

The word “pajama” comes from the Indian word “piejamah,” which means loose pants tied at the waist. Regarded by the British as a perfect thing to wear when sleeping, the trend soon caught on. And they’re not just for sleeping. In the early 1900s, a fashion designer named Paul Poiret created silk pajamas to be worn out in public during the daytime, as well as in the evening. In some Asian countries, people still like to wear full pajama sets out in public. In Japan, people go out in “Kigurumi” - pajamas made to look like giant stuffed animal costumes.

Onesie PJs weren’t always just for kids. Winston Churchill and Brad Pitt have both been known to wear them! The modern adult onesie fashion craze was initially set off by a company called JumpinJammerz, which manufactured lounge-wear for men and women starting in 1998.

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