March Madness at Toast HQ ;)
Fresh Toast

Real time marketing means: Be human

By Louis Eksteen

When Oreo's social media team tweeted its famous "You can still dunk in the dark" brand picture (or ad) during the 2013 Super Bowl stadium blackout, running the text "Power out? No problem", many described it as a real time marketing triumph. (Not all agreed, as real time marketing can be more than simply capitalising on an event by being fleet footed and witty on Twitter.)

During the Super Bowl this year everyone tried to be in on the real time marketing game, with less success.

According to Twitter UK marketing director Bruce Daisley, marketers can plan for real time marketing. He says one cannot plan what exactly can happen during an event of public interest, but that "you can build your capabilities and your real time mindset to try to take advantage of them happening".

But what is this real time marketing mindset marketers can plan for?

Humanise it

Being in conversation on social platforms essentially means being human. To win at real time marketing, brands need to act like humans on social media. This means understanding your brand personality as if it's a real person. Tweet or post within this human framework.

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Expresso

Making a move in March

By Kim Browne

I’ve been thinking a lot about gratitude recently. Having come to the end our financial year, with just a month away from our official 3rd birthday as an independent, proudly South African hybrid marketing agency, I have an overwhelming feeling of appreciation.

After two years of investment, our target for fiscal 2013/14 was a break-even. We've made it!  Thank you again to our wonderful clients, suppliers and friends, without whom we could never have come this far. It’s been quite a journey and we know that we’re still at the very beginning.

Our imminent move to our new office this week is a birthday present to ourselves. We made the decision to move in March just a month ago. As things unfolded, we knew it was the very best decision we could possibly have taken. The support from our clients has been overwhelming. We are truly grateful for this.

Readying our new office has been an expedition all of its own. Again the constant learnings along the way have been enlightening.

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On the Flipside
Twisted Toast Digital loves happy clients. We created new craft beer labels for a startup Western Cape brewery: "A huge thank you guys to a job well done!! What a professional team and such good guys to work with!!" Chris Gush, Brothers in Arms Brewery
The Bottom Line
Twisted Toast Digital, in partnership with HKLM created a brand content campaign for Exxaro’s Leeuwpan mine housing handover on 5 December 2013. The Victor Khanye Municipality outside Delmas, where the people of Mawag informal settlement walk more than a kilometre to fetch water, is also the home of Exxaro’s Leeuwpan mine. It made sense then, for the mine’s social and labour plan to look at providing housing for the most needy of its residents. Thomas Ntuli, one of the recipients of a brand new house, is to be found in his yard playing with his dog Nando’s, discussing his plans to build a tool shed.
Breakfast run
Twisted Toast Digital clients Oliver Burnett and Glenn Harrison recently participated in the challenging Bridgestone Route 66 MTB race, traversing 210 km in 3 days. They placed 22nd overall and in the top five of their age category. Well done guys!

We look forward to following Glenn Harrison's race preparation and progress at glennharrison.co.za for this year's Freedom Challenge Race, which kicks off on the 7th of June in Pietermaritzburg (mid-winter). Not for the faint-hearted, the Freedom Challenge is a super-extreme, unassisted mountain bike race covering 2 300km of isolated countryside, which ultimately ends in Paarl in the Cape before the cut-off date on 14 July. The route follows the Freedom trail, which was launched as part of South Africa's "10 Years of Freedom" celebrations.
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