I love Instagram. Its instant filtering makes anyone a moody photog type. It’s now also clear, in hindsight, that Facebook made the deal of the century when they bought this hip app for only $1bn. The way in which the social network is monetising Instagram is simply brilliant.
Every time Facebook releases its results the more obvious it becomes mobile and Instagram are the drivers behind its dominance in the advertising industry. I wonder what they’re going to do with WhatsApp. If it’s going to be anything close to how Facebook handles Instagram, we’re in for an advertising and media world controlled by two players: Google and Facebook.