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Fresh Toast

Save Billabong with content


By Louis Eksteen

The Billabong company and its imminent takeover is a mess. Since February last year Billabong International Ltd has lost about 70% of its value. Now former Durban pro-surfer, founder of ZigZag magazine and youth retail expert Paul Naude is fighting to take over the ailing conglomerate.

The one thing Billabong has not concentrated on lately is innovative marketing. But most of the company’s value is related to its brand. Its lack of new marketing therefore means the very thing that can save Billabong has been neglected.

I reckon this difficult situation can be turned around with excellent brand content marketing. By emulating Red Bull Media House and Burberry, Billabong can rise and paddle out again…
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Expresso

The bright side of winter blues


 

By Kim Browne

Hello winter. Not my favourite time of the year, I’ll confess – but this year I’m adamant about concentrating on the positives associated with Jo’burg winters cold, short days. Firstly, it’s only really eight weeks long. I love snuggling in my thick, warm, goose-down duvet laden bed. It’s a great excuse for staying in, sitting by the fire and drinking fabulous red wine. I also love wearing boots, scarves and coats. It may be cold, but the sun does shine most days and the sky is usually blue. I also have something to look forward to – summer!

My point really, is that no matter what you’re faced with – there usually is a positive spin, you’ve just got to find it and hold on to it.

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On the Flipside
Out and about at MMAP and putting the final touches to a new trade marketing campaign. Check out the new website at mmap.biz
The Bottom Line
As part of a new inbound marketing campaign for RS Components, Twisted Toast Digital produced an easy guide to online ordering. Download the PDF here.
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