|Published Every Thursday
|10 may, 2012|
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Build it and they will come (not!)
The idea of build it and they will come is all very well for Hollywood but you’re going to have to be a little more proactive.
The most effective way of getting your ideas in front of a new audience is to guest post on another more popular website. I’m a huge fan of guest posting:
It’s just like dating
So how do you get someone to agree to publish your post – well, the analogy to use here is the dating world – seriously – guest posting is just like finding a new girlfriend or boyfriend – there’s a few basic steps:
1/ Take care of you first
You’ve got to look the part – if you’re presenting yourself as a writer then you need a good looking website with plenty of recent great posts. A potential partner won’t look at you twice if you’re a bit shabby, unkempt and haven’t produced anything of value for months.
2/ Find the appropriate partner
Sure it would be awesome to get a guest post on CNN or on Seth’s blog, but this is like trying to date a super model – it’s not impossible but will require a crap load of time and money to get in the game. Start off with someone more in your league – if you’re a 7 shoot for someone who’s an 8.
3/ Listen to them
Yes guys – I’m looking at you – before you make an approach, listen to what they’ve got to say – really - read their blog, understand their audience, and treat them as a valued partner, not just someone who’s going to give you what you want. Last week’s article on RSS should help you here
Find out if they have a policy on guest posting or if they’ve accepted them in the past.
4/ Flirt with them
Don’t go overboard and send a Tiffany bracelet before you’ve even met them – that would be weird, but over the course of a month – maybe re-tweet one of their articles, like them on Facebook, best of all, add a comment to one of their blog posts – but it has to be a really great and considered comment – no sycophantic “great post Brian” bullshit – you’ve got to add value.
5/ After flirting ask for a date
After you’ve swapped a couple of tweets and maybe a few comments and they know who you are, now is the time to approach them with an idea for a guest post. Remember, it’s about them not you – you’ve got to show them that you understand their audience and that you have something that they will benefit from.
Finally, if they turn you down – hey – there’s plenty more fish 1n the sea; as your mother no doubt told you – it’s their loss not yours!
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