1 December, 2011

WTF: Content Curation?

Be perceived as better

than your competition

What is it?

Just like a curator in a museum, digital content curation is about sorting through a mass of information and presenting only the good stuff.

A good curator develops a reputation for delivering great quality information.

Why is it important?

The average Facebook user creates 90 pieces of content a month, that's 7.2 billion new pieces of content created every 30 days - and that's just on Facebook!

With so much information out there, clients need help when making a decision who to go with; companies that write knowledgeably about the business in general are trusted over companies that only write about themselves.

How do you do it?

There are now a number of free online tools that allow you to scan a huge amount of information in a short space of time and publish only the best content, here are a few examples:

Why you should do it

Becoming a content curator of your specific business area gives you a huge advantage over your competition for a number of reasons:

  1. Keeps you up to date on your area of business
  2. Gives you new information to write about
  3. Helps clients find the information they need to make a buying decision
  4. Presents you as an expert to clients
  5. Enables greater interaction with your digital footprint
  6. Develops your digital network

Content curation isn't for everybody but if you can incorporate it into your digital marketing strategy it will make a significant difference.

If you’d like to learn how to do this in 15 minutes a day, reply to this email and book a session.

The "It's Friday" newsletter contains one piece of information that will help you market your business with online content