|Published Every Thursday
|1 December, 2011|
WTF: Content Curation?
Be perceived as better
than your competition
What is it?
Just like a curator in a museum, digital content curation is about sorting through a mass of information and presenting only the good stuff.
A good curator develops a reputation for delivering great quality information.
Why is it important?
The average Facebook user creates 90 pieces of content a month, that's 7.2 billion new pieces of content created every 30 days - and that's just on Facebook!
With so much information out there, clients need help when making a decision who to go with; companies that write knowledgeably about the business in general are trusted over companies that only write about themselves.
How do you do it?
There are now a number of free online tools that allow you to scan a huge amount of information in a short space of time and publish only the best content, here are a few examples:
Why you should do it
Becoming a content curator of your specific business area gives you a huge advantage over your competition for a number of reasons:
Content curation isn't for everybody but if you can incorporate it into your digital marketing strategy it will make a significant difference.
The "It's Friday" newsletter contains one piece of information that will help you market your business with online content
|unsubscribe <<Email Address>> | update your subscription profile|
Copyright (C) 2011 Simply Friday All rights reserved.