MEDIA ALERT: Thrive Accelerator Demo Day March 4
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February 25, 2015

Steinbeck Innovation Press Contact:
Erin Fogg 831-515-6403

Thrive Accelerator Demo Day

Media invited to attend March 4 in Salinas.

SALINAS, CA â€“ The ten finalists from Thrive Accelerator will pitch their disruptive tech solutions Wednesday March 4, 2015, at the National Steinbeck Center in Salinas. Thrive is a highly selective mentorship and investment program for technology-enabled startups in the Precision Agriculture space seeded by Steinbeck Innovation Foundation and driven by a partnership between Forbes and SVG Partners. Next week's Demo Day represents the culmination of Thrive's Virtual Accelerator Program that matched entrepreneurs with mentors from the top companies of Salinas's agricultural community. Finalists will compete for a chance at a portion of $5 Million in funding and product deployment in or with a top local agriculture company. Winners will be announced at the upcoming Forbes Reinventing America: The AgTech Summit slated for July.


Thrive Accelerator Demo Day


Wednesday, March 4, 2015
Public Access | 1:00 PM - 3:00 PM
Private Pitch Session | Open to press by invitation only.
Please contact to request press access. 


National Steinbeck Center
1 Main Street
Salinas, CA 93901


Jessica Murphy-True, Executive Admin SVG Partners | (408) 380-7200
Click here to RSVP!

Thrive Accelerator Program Finalists

California Safe Soil, LLC |  Sacramento, CA, USA
Waste - Food Recycling |

California Safe Soil is a fresh food recycler. A typical supermarket throws away about 600 pounds of food a day. Most of it ends up in landfills. CSS has a unique system to capture that food before it rots, convert it into a homogeneous liquid fertilizer full of "building block" nutrients, and pasteurize it, for food safety. CSS encompasses the "fork to farm" side of the "farm to fork" movement. Click here for our video.

GeoVisual Technologies |  Boulder, CO, USA
Drone - (UAVs) |

GeoVisual Technologies combine images & ground truth from multiple sources & scales for the best available monitoring. Drones will be grounded for a while & high res satellite imagery is costly. The process starts with free, global Landsat. GeoVisual's professionals know how to derive intel from raw images & how to fuse diverse data (images, weather, soil) to create the most accurate, up-to-date maps. As cheaper higher res imagery arrives (e.g. Google SkyBox; drones), GeoVisual's solution gets even better.

GreenOnyx | Tel Aviv, Israel
Urban Farming |

GreenOnyx will develop, build and sell systems and propriatary bio-seed & fertilize consumables as part of an urban agriculture solution that can rapidly scale globally via a unique mass distributed architecture. The systems supplies on demand, a nutritional dense super vegetable that could be applied to multiple health & wellness food segments.

Harvest Automation | Billerica, MA, USA  
Robotics - Nursery & Field |

Harvest Automation is a material handling company that develops robots to address some of the most challenging issues facing the world. Our novel, pragmatic approach to robot design seeks to understand where robots and people provide the most value so that working alongside each other they will be most productive. We believe that in the future agriculture will find that the best solution is the combination of people and robots, working together.

Innovative Green |  Scottsdale, AZ, USA
Energy - Diesel Fuel Tech |

GT is a technology company dedicated to commercializing innovative green technology products that deliver profit as well as a positive environmental impact. We aim to introduce proprietary green technologies that are sustainable and financially viable for our customers while providing economic benefits for our shareholders and environmental benefits for our planet.

Inteligistics, Inc. |  Pittsburgh, PA, USA  
Platform - Cold Supply Chain |

Inteligistics offers innovative cool chain temperature visibility solutions to the fresh produce industry using “Internet of Things” and “Big Data” technologies. Inteligistics integrates low power wireless (Zigbee/Bluetooth) sensors and “Machine to Machine” communications via smart gateways and patented circuits. Cloud based software enables user friendly web services, graphics, reports, dashboards and alerts in order to enable highly effective customer operations.

Lotpath, Inc. |  Fresno, CA, USA  
Mobile - Inspections (consult too) |

Lotpath is a technology company that creates software products and custom software solutions for customers in the food and agriculture industry. Lotpath is headquartered in Fresno, which puts it in close proximity to all of the California agricultural and food production regions. The Lotpath office is located in a tech hub with daily access to many talented software developers (

mOasis, Inc |  Union City, CA, USA
Bio-Tech - Soil Additive for Water |

mOasis' proprietary technology, Aquamers, can hold 250 times its weight in water when used as a soil amendment or seed coating. The product holds excess water near the seeds or roots and releases it as soil dries resulting in less plant stress and significantly higher crop yields while reducing water needs. BountiGel can also improve nutrient management and reduce runoff and soil erosion. Initial target is high value crops in CA, AZ, and MX.

Nuritas | Dublin, Ireland
Bio-Tech - Bioactive Peptides |

Nuritas is an ingredients discovery company. Through a unique proprietary predictive bioinformatics platform that quickly assesses a source material, whether they be from crop, animal or algae bi-product, Nuritas can discover bioactive peptide ingredients with health benefits. Nuritas' platform has a strong proof of concept having already discovered numerous impressive peptides in only a matter of months, including an anti-inflammation.

UrbanFarmers AG | Zürich, Switzerland
Urban Farming |

Driven by the vision that 20% of fresh produce could and should be grown in the city, UF provides innovative solutions for commercial and sustainable food production in urban areas. UF develops and operates urban farms growing fish and vegetables based on a recirculating water system technology Aquaponics. The produce is sold from these urban farms directly into grocery retailers through long-term produce purchase agreements (LPPA's).


Thrive Accelerator connects Salinas Valley and Silicon Valley, offering a cutting-edge curriculum and industry leading mentors to entrepreneurs with tech solutions to the problems facing the agriculture industry. The Demo Day will allow finalists from the Thrive process to present their tech solutions for a chance at up to $5 Million in funding, product deployment in or with an agriculture industry leader. Winners will be announced at the Forbes Reinventing America: The AgTech Summit in Salinas this July. Thrive finalists come from Israel, Switzerland, Ireland and the United States. Learn more about Thrive Accelerator at
For more information or to request an interview, please contact Erin Fogg: (831) 515-6403,
About The Steinbeck Innovation Foundation
The Steinbeck Innovation Foundation is building a new development model, seeded by city government and led by private industry. The Steinbeck Innovation Foundation’s model is composed of four pillars of development support:
  • Education (including training and advanced research)
  • Startup acceleration
  • Investment
  • Corporate strategic engagement
Salinas’ industrial cluster – dubbed the Steinbeck innovation cluster – leverages an innovative network of civic, academic, technological, corporate, and philanthropic partners ot help younger generations become entrepreneurs, drive innovation in fields and factories, and bring high tech to industrial zones.

Press Contacts
Erin Fogg, Steinbeck Innovation Foundation,, 831-402-0871
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