America's Invited to Chase Some Chicory!
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May 8, 2014

Royal Rose Press Contact:

Erin Fogg 831-515-6403

A Radicchio Race is Afoot! 

Royal Rose Radicchio launches trend-setting scavenger hunt.

Salinas, CA â€“ This week, Royal Rose Radicchio kicks off a social media contest befitting of this health-conscious age. The contest/cross-country scavenger hunt takes one part stylish duds and mixes in two parts American adventure, for pure foodie fun.

The Gist: Wherever foodies find our favorite red Superfood radicchio or another chicory - on menus, at markets, in salads, smoothies, or shirts - they snap a pic and post the photo evidence using #chicorychase on any social media platform. 

The Target: Identify one of the following... 
Radicchio di Chioggia, Radicchio di Treviso or Frisee

The Prize: Each week a winner will be selected for their creativity, cunning detective skills, and outstanding expertise at finding our favorite chicory and rewarded with a “My Superfood is Hot” shirt of their very own from our friends at Royal Rose Radicchio

Radicchio is one power packed Superfood. Ancient man chowed down on the chicory for its blood purification characteristics but it also came in handy on sleeplessness insomniac nights. Modern health experts tout the Superfood’s high levels of antioxidants, fiber, and vitamins B, C, and K.  It's a staple in Italy for it's unique "hot" flavoring and Royal Rose Radicchio is excited to show America why. 

Learn more about #chicorychase at Happy Hunting!

For more information or to request an interview, please contact Erin Fogg:
(831) 515-6403,
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