Marketing Opportunities The Great West Way This will be a new long distance touring route between London and Bristol, with approximately a quarter of the route in Wiltshire. Find out more by reading our recent press release A New Great West Way Tourism Route. The Wiltshire Great West Way working group meeting is being held on Friday 14 October in Corsham Town Hall starting at 10.30am. Please RSVP to David if you would like to attend.
City Campaign - Launching January 2017 - Book Now This Salisbury campaign will include a lead generated digital flyer, targeted e-newsletters, printed mailer, outdoor advertising rail 6 sheets, social media, digital advertising, competitions and PR. Further details can be seen here. Contact Fiona to book before Wednesday 19 October.
Press Release Content Call Out
Forthcoming consumer press releases will be 'Christmas' and 'New for 2017' - the latter will feature in the press pack throughout 2017. Please give us a reason to include you! Upload your events via our event formand send Floany information including special offers (particularly accommodation) before Wednesday 19 October.
Photo Competition: Record entries received - winners to be announced end October Advertising: Book now for 2017 City Marketing Campaign PR: Extensive coverage for The Great West Way initiative Website & Digital: Second drone video reaches almost 800k people so far Travel Trade: Autumn familiarisation visit showcases Wiltshire Marketing Services: Can we help you with leaflet production, photography, social media or travel trade activity?
VisitWiltshire ran a travel trade familiarisation visit to Wiltshire earlier this month. We welcomed representatives from wholesalers Trafalgar Tours, Norman Allen Group Travel, Interopa, Travel Bureau Destination and PAC Group Company plus four group travel organisations and two travel/trade press. We will continue to work closely with all these organisations to ensure they bring business into the county.
The one-to-one speed networking meetings proved very popular with 22 supplier partners attending the event at Marlborough College. Following very positive feedback from partners, VisitWiltshire are keen to repeat this event in spring 2017 so please do get in touch with Flo if you can offer a venue or wish to register an interest to attend (dates TBC).
VisitBritain/VisitEngland Annual Review Launch 2015/2016 VisitBritain/VisitEngland have just launched their annual review,announcing that international visitors spent an extra £800 million across the nations and regions of Britain in the last year. This means that every £1 invested in international marketing resulted in an overseas visitor spending £23 in Britain. In addition, domestic visitors spent an additional £97.2 million in England as a result of the 2015 ‘Holidays at Home are GREAT’ campaign. Find out morehere.
