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A subscription box full of emerging, high growth consumer brands for early-stage investors - Link

This month's featured CPG Startups:
Caju Love
Chia Smash
Kirra Life
New Farmers

We're Celebrating 4 Years of Texas-Boxed! 

This issue celebrates 48 consistent months of publishing the Texas-Boxed CPG Newsletter. Thank you to our loyal readers and those of you who share it with other CPG professionals interested in the Texas market. Special thanks to the real heroes - the local founders and entrepreneurs who are making the news and bringing us new and interesting CPG products. 

Consumer Product-Focused Investor Eyes Opportunities in Dallas - Link

- Dallas Innovates’ Kevin Cummings


"Pitted Ventures, a newly formed Utah-based growth capital firm backed by a family of support companies, has tapped a local leader to help it bridge funding gaps for brands while providing wraparound services to help those business grow to the next stage. With Dallas as a hub, it aims to make typical investments of $750K to $1.5M starting this summer."

Naturally Austin is celebrating our 3rd year by bringing the community back together in a big way! Join us and our 500 closest friends at our first-ever fundraising event at Fair Market on May 3rd. We'll be featuring our incredible members through exciting auctions, Perk Packs, lawn games, refreshments, photobooth, and a DJ to pump up the fun!

NaturallyAustin Birthday Bash
Tuesday May 3rd 6:00pm – 9:00pm
Fair Market
1100 E 5th St Austin, Texas


This has been a special cohort, with innovative brands: Happy MooseMesa de VidaRaekaRollin' n Bowlin'Tend Prenatal Bars, and Yips Yogurt Chips. A special thanks to our lead sponsor CSC Leasing.

SKU '22 Final Bash
Tuesday, May 10th 6:00pm – 8:30pm
Gathered Foods, 440 E St Elmo Rd (Bldg. D)
440 East Saint Elmo Road Austin, TX 78745


Wake Up! CPG is the premier monthly event for people interested in the Consumer Packaged Goods community. Come join us for conversations with locals in and around the growing CPG industry. It's very casual - show up, grab a name tag and your coffee is taken care of by the wonderful baristas at Cosmic Coffee. As this is Austin, we are very open and welcoming to "new-to-Austin" and "new-to-CPG" people. Wake Up! CPG is proudly hosted by Texas-Boxed, with generous sponsorship from Egan Nelson ( and the Silicon Hills Lawyer blog (

Wake Up! ATX CPG Community meetup
Thursday May 26th 8:30am – 10:30am
Cosmic Coffee + Beer Garden
121 Pickle Rd Ste 111, Austin, Texas 78704  

  • ‘Reflex’ Connects Austin Associates with Retail Work - Link
    - Spectrum News’ Olivia Levada
  • Scoop: Grocery supply startup eyes $10M valuation - Link
    - Axios’ Megan Hernbroth
  • Latin American Botanicals and The Beauty Industry, Allow Me Tto Introduce You. - Link
    - Sanara Skincare’s Rebekah Jasso Jensen
  • Easy Tiger Faces Resignations Due to Frustrations With New Management: Actions by management before and during SXSW leads to mass resignation - Link
    - The Austin Chronicle
  • SKU View: On purpose, mission and vision - Link
    - Food Business News
  • St. Edward’s students lead effort to tackle food accessibility in Austin - Link
    - Austin Monitor
  • Turmoil at Easy Tiger leads to employees leaving after disputes with management - Link
    - Austonia
  • The Local Wines to Drink Poolside This Summer - Link - Link
  • Radix Coffee is Starting a Mental Health Conversation From the Grounds Up - Link - Link
  • An Update on Delta-8 and Cannabis Decriminalization in Austin - Link
  • Waterloo Records Turns 40 - Link
    - Austin Monthly Magazine
  • SKU program elevates BIPOC entrepreneurs to new levels of revenue, distribution - Link
  • Retail-tech company brings in $30M - Link
  • Hermès eager to tackle affluent Austin market - Link
  • Amazon physical store sales up 17% year-over-year but logistics costs contribute to nearly $4B quarterly loss - Link
  • Small plates: Sandwich shop has big Austin plans, bagels aimed at downtown & Chinese delivery ramps up - Link
  • Cajun restaurant chain gets incentives for Kyle expansion - Link
  • There's a new kind of farmer in Central Texas: Grover the robot - Link
  • Lockhart attracting companies making stuff from motorcycles to smokers: Updates on 3 projects on horizon - Link
  • Austin unemployment rate hits pandemic low; Labor issues persist in restaurants - Link
  • Whole Foods stores in Austin to get Amazon's palm-paying tech - Link
  • Buc-ee's gearing up to expand original full-fledged travel center in Caldwell County - Link
  • M&A wrap: Sonim could get new majority owner; Austin Cocktails bought by Constellation Brands - Link
  • Office Envy: Inside John Deere's new Austin tech hub - Link
  • Small plates: Circle C Tacodeli gets opening date; Steakhouse headed to The Grove - Link
  • Kendra Scott branches out into new kind of product - Link
  • Kerbey Lane CEO wants restaurants to go back to 24/7 service — but labor shortage a major issue - Link
  • Waterloo Sparkling Water may produce half a billion cans this year as it enters new retailers, markets - Link
    - Austin Business Journal
  • Beverage company moving HQ from California to Austin area - Link
    - Austin American-Statesman

  • Delivery service Favor looking for Texan to earn $10,000 in a month to be its chief taco officer - Link
  • 4/20, Stetson Dance Hall: San Antonio's biggest food stories of the week - Link
  • Chelada Nada, a non-alcoholic canned Michelada, will hit Texas shelves next week - Link
  • San Antonio's latest Taco Fest will include performances by Kinky, Santiago Jimenez Jr., El Dusty, FEA - Link
  • Two San Antonio distilleries snag top honors at Texas Whiskey Festival blind tasting - Link
  • Cannabis Cookery: San Antonio chef Edward Villarreal blazes a culinary trail for marijuana - Link
  • Potential patients can follow this five-step process to obtain medical cannabis in Texas - Link
  • Let's Get Dank: San Antonio brewers are cranking out a bevy of 4/20-ready IPAs - Link
  • San Antonio’s Roadmap Brewing helms collaborative beer project benefitting mental health initiative - Link
  • Elon Musk's The Boring Company raises $675M investment in Pflugerville move - Link
  • Small businesses team up to bring weekly vendor market to San Antonio's Westside - Link
  • San Antonio-based H-E-B handing out 250,000 reusable bags on Earth Day - Link
  • ex-NFL player brings plant-based supplements to H-E-B's shelves - Link
  • Buc-ee's building 'much larger' store next to current Luling spot - Link
  • Buc-ee's sells land for Florida store, plans to build 2nd South Carolina shop - Link
  • San Antonio's military lifestyle brand Grunt Style opens North Texas store - Link
  • H-E-B hosts job fair Wednesday morning for warehouse positions - Link
  • H-E-B named one of the most successful grocery stores in the country - Link
    - San Antonio Express-News
  • Hanamaru Cafe, Mas Chingon: San Antonio's biggest food stories of the week - Link
  • Award-winning Texas brewery Adelbert’s closing permanently this fall - Link
  • People are less likely to drive while stoned in states that have legal marijuana, new study finds - Link
  • San Antonio's Maverick Spirits releases first tequila-inspired liquor, Agave Blanco - Link
  • San Antonio beer maker launches mentorship program and incubator to help marginalized brewers - Link
  • Texas medical cannabis supplier will sell smaller gummy packages for new users and those on a budget - Link
  • Ready, set, grow: Gardeners compete to get the most out of urban food plots - Link
  • New downtown food hall Make Ready will open with brewery and coffee house - Link
    - San Antonio Report
  • H-E-B and Texas Beer Co. team up with Hill Country Conservancy for Earth Day benefit brew - Link
  • San Antonio's Boiler House and Ranger Creek Whiskey partner on paired dinner this month - Link
  • Trump-era aluminum tariffs still hurting San Antonio brewers, beer consumers - Link
  • Wine bar-grocery concept from San Antonio chef PJ Edwards to open Friday at The Alley on Bitters - Link
  • San Antonio's Mexican bakeries offer multiple takes on conchas, from standard to upscale - Link
  • San Antonio's Tech Port arena looks to hire 100 people at job fair this week - Link
  • Shippers threaten to yank business out of Texas over Gov. Greg Abbott's border traffic slowdown - Link
  • New San Antonio Mexican restaurant gets online praise from lauded chef Andrew Weissman - Link
  • DoorDash launches DashPass for Students, a half-price option for those enrolled in college - Link
  • After New Mexico legalizes weed, Texans are crossing the border to buy there - Link
  • New funding for the feds' COVID restaurant relief could help 12,000 Texas businesses — if it passes - Link
  • San Marcos’ Roughhouse Brewing to release third limestone cave-aged beer - Link
  • Big Chicken, Fiesta Food Prices: San Antonio's biggest food stories of the week - Link
  • San Antonio’s StreetFare food truck park hosting Lucha Libre Nacho Throwdown - Link
  • Food hall in San Antonio's River North lands LA-backed brewery and local coffee vendor as tenants - Link
  • Shaquille O’Neal bringing fried-chicken chain to Texas, including a San Antonio store - Link
  • After a rough start, 'Chef Kirk' is putting a distinctive stamp on SA's food scene and kitchen culture - Link
  • Hill Country Craft Beer Festival returning to Gruene — along with 150 brews - Link
    - San Antonio Current
  • Shiner Beer owner puts money behind Alamo plan - Link
  • Executive Profile: How this third-generation CEO is driving his family's restaurant supply company forward - Link
  • Manufacturing trade association president and CEO announces his retirement - Link
  • Whataburger names food industry HR veteran as new executive - Link
  • Dutch Bros. continues push for San Antonio marketshare - Link
  • Shaq-owned Big Chicken chain coming to San Antonio and Texas with 50 restaurants - Link
  • New brewery project to anchor Broadway corridor development - Link
  • Whataburger moving into Atlanta area with 8 new locations - Link
  • SA food industry feels the pinch of rising seafood prices, supply issues - Link
    - San Antonio Business Journal
  • SKU Dallas '22 applications are open! Ideal candidates are market-validated companies with compelling founders and innovative products in hot categories. We are accepting applications from companies across the country. You do NOT need to be based in Dallas to apply. Any nationwide companies interested in applying for SKU Dallas 2022 can apply here
  • DFW’s Impact Ventures has partnered with Santander Corporation’s Cultivate Small Business Program for food-industry or food-adjacent businesses, taught by Babson College. The program will have a focus on women-, immigrant-, and BIPOC-owned businesses and includes a FREE 12 week (September-November) mini-MBA for eligible food entrepreneurs. Apply here through June 15th.
  • Dallas veteran-owned tea company launches new line of biodegradable tea bags - Link
    - Financial Times
  • Fort Worth Food + Wine Festival sets the table for return after pandemic - Link
    - Fort Worth Business News
  • Kroger launches new restaurant supply service exclusively in greater Dallas - Link
    - Culture Map Dallas
  • ‘The Future of Dining’: Chili’s Expands Robot Servers to 61 Total Restaurants - Link
  • Dallas-Based ClubCorp, Largest Owner of Golf and Country Clubs in the U.S. as well as BigShots Golf, Rebrands as Invited - Link
  • Frisco’s EverAg Makes C-Suite Move to Advance Farm-to-Fork Transformation of Food Supply Chains - Link
  • Frisco Startup Lands First U.S. Authorization for COVID-19 Breathalyzer Test - Link
  • 17-Year-Old Dallas Twins Launch ‘Inspirational’ Apparel and Accessories Brand - Link
  • Underwater Farming? How a Plano Company Is Helping an Italian Startup Enable Sub-Aqua Greenhouses - Link
  • North Texas Entertainment Giants Combine in $835M Deal - Link
  • With $200M Investment, Neiman Marcus Group Aims to ‘Revolutionize the Luxury Landscape’ - Link
  • From Dumpling Makers to VR Job‑Trainers, Impact Ventures Welcomes its Newest Startups - Link
  • Comparably’s List of Best DFW Workplaces Tees Off with Topgolf, Alkami, Ericsson, and More - Link
  • Ice Cream, Pet Meds, and First Aid Kits are Coming by Wing Drone Delivery to Frisco and Little Elm - Link
  • Plano’s Food Hall Co. Appoints New CEO and COO as It Pursues U.S. Expansion - Link
    - Dallas Innovates
  • Get to Know TRUE BRVND, the Dallas Cowboys’ Favorite Streetwear and Hat Brand - Link
  • Cookbook Star Yotam Ottolenghi, Who Visits Dallas This May, Tells Us How to Open New Worlds of Flavor - Link
  • How Bonton Farms Inspired an Austin Tech Company to Move Its Headquarters to Dallas - Link
  • Our New Dining Critic Is Ready to Dish on the Dallas Food Scene - LinkJerry Rice’s GOAT Fuel, Backed by Anheuser-Busch, Blasts Off - Link
  • Dave & Busters Buys Main Event, Hires New CEO - Link
  • Company Behind Legacy Hall Hires New CEO - Link
  • Dallas Is Getting Closer to Fixing Its Broken Food Truck and Trailer Regulations - Link
  • This Former Wildland Firefighter is Opening a Size-Inclusive Lingerie Store in North Dallas - Link
  • 7 Things I Learned at Miron Crosby’s Boot-Making Master Class - Link
    - D Magazine
  • “How could you not be attracted to a magnet factory?” MP Materials breaks ground on new plant in AllianceTexas - Link
  • Study shows pantry's piece of food security puzzle in Dallas County - Link
  • Dallas-based manufacturing efficiency company Eyelit names new CEO - Link
  • Buc-ee's gearing up to expand in Central Texas - Link
  • 'It's starting to get real': North Texas landing more delivery drones as industry takes off - Link
  • Analyst: Dave & Buster's $835 million acquisition of Main Event will be 'good for both businesses' - Link
  • Wing delivery drones are here: Get a bottle of water or some ice cream in Frisco, Little Elm - Link
  • The games just got bigger as one DFW entertainment titan buys another in $835 million deal - Link
  • Kroger launches restaurant supply service in Dallas - Link
  • Keurig Dr Pepper announces plan for new CEO - Link
  • Luxury fashion platform Farfetch makes $200 million minority investment in Neiman Marcus Group - Link
  • Bergdorf Goodman elevates two women to SVP - Link
  • Blue Bell by drone? Get ready to see these buzzing around Frisco soon - Link
  • Papa Johns refranchises 90 restaurants from Jerry Jones backed firm to Sun Holdings - Link
  • CitySquare food operations manager: Food insecurity rates won’t be down to pre-pandemic levels for a while - Link
    - Dallas Business Journal
  • VineSleuth, Digitalizing Wine Suggestions with CEO Amy Gross - Link
  • Bucha Bio Turns Kombucha into Artificial Leather - Link
    - ABC 13
  • The Story Behind ChipMonk Baking - Link
  • Houston's Three Keys Coffee Combines The Magic of Black Music & Travel - Link
    - Black Owned Business’ Jasmine Osby
  • Investors in 3 Houston Businesses Receive Default Notices From Crowdfunding Company - Link
  • Black-Owned Houston Soda Company Launches Life Skills Workshops - Link
    - Houston Food Finder’s Phaedra Cook
  • The Bread Man's huge new operation, plus a reboot of the old Houston's - Link
  • Beloved Bellaire burger restaurant reborn after 2-year closure - Link
  • Historic Houston burger joint cooks up plan for new spot in Bellaire - Link
  • This dream job pays $10K to eat tacos across Texas - Link
    - Culture Map Houston
  • Texas delivery company carts out new job opportunity — chief taco officer - Link
  • Houston innovator: 'The climate has already changed' — here's the impact indoor farming can make - Link
    - InnovationMap Houston’s Natalie Harms
  • NextSeed issues default notices to Houston brewery, restaurant, others - Link
  • Bellaire burger restaurant reopens under new ownership - Link
  • National food service distributor chooses League City for one of first Texas grocery stores - Link
  • Restaurant Roundup: New Goode Co. restaurant, Uchiko, Stuff’d Wings in The Ion set opening dates - Link
  • Restaurant Roundup: Lankford's inks new lease; Voodoo Doughnuts sets Cypress opening date - Link
  • Buc-ee's gearing up to expand in Central Texas - Link
  • Restaurants face yet another challenge: rising food costs - LinkRestaurant Roundup: New concept opens in former Houston’s Restaurant space; Closures announced - Link
  • Restaurant Roundup: Wolfgang Puck restaurant opens in TMC; Upside Pub to open in Garden Oaks/Oak Forest - Link
  • Francesca’s pop-up at RodeoHouston gives retailer a sales boost - Link
  • Dave & Buster's to buy another Texas entertainment titan in $835M deal - Link
  • Buc-ee's to open its first Kentucky travel center this month - Link
  • Restaurant Roundup: Bluestone Lane opens first Texas location; Frenchy's to open long-awaited location - Link
    - Houston Business Journal
Local CPG-related Podcasts
  • The Food Startup Podcast by Hema Reddy - Link
  • The Foodshed Investors Podcast on Apple Podcasts - Link
  • The Barcode Startup Podcasts - Link
  • Houston Food Finder Podcast - Link
  • The Startup CPG Podcast on Apple Podcasts - Link
  • TO BE BLUNT - The Cannabis Podcast For Marketers - Shayda Torabi - Link
  • My Food Job Rocks Podcast by Adam Yee - Link
  • The Consumer VC Podcast with Mike Gelb - Link
  • Review: Bawi Sparkling Agua Fresca - Link
  • Marketing: MTN DEW Flamin’ Hot Goes to ‘Hell’; Ripple Encourages Consumers to “Moove Over,”; C4 Energy Partners with Comedian Kevin Hart - Link
  • Poppi Names Chris Hall as CEO - Link
  • All Y'Alls Foods Supports Texas's First Cattle Ranch Turned Vegan Sanctuary - Link
  • Delivery by Drone Now a Reality in North Texas - Link
  • Meli's Monster Cookies to Be Featured in 100 Costco Stores Across Texas and Los Angeles - Link
  • Tequila Cazadores Announces New Ranch Water Ready-To-Drink Canned Cocktail - Link
  • Sweetens Cove Introduces Kennessee Bourbon - Link
  • Wolf Spirit Announces First National Marketing Campaign For Puncher’s Chance Bourbon - Link
  • People Moves: Canteen Spirits Names Brian Smith as Chief Sales Officer; Cometeer Exec Exits - Link
  • SelvaRey Rum Appoints Two Key Sales Team Members - Link
  • Blake Boulton and Paul Valdez Take on New Roles for Pickle Juice While Brand Focuses On Future Growth - Link
  • Constellation Brands Acquires Austin Cocktails - Link
  • Select Club Launches Peach Whisky Flavor For Summer - Link
  • Texas Rangers Sign Troop to Bring Canned Cocktails to Globe Life Field - Link
  • Trinity River Distillery Announces Thomas Ingham as President and Chief Executive Officer - Link
  • Zamora Company USA Expands into Agave Spirits with San Cosme Oaxacan Mezcal - Link
    - BevNet
  • Jack in the Box, Miso Robotics Partner - Link
  • General Mills’ VC Arm To Invest in Minority, Female Entrepreneurs - Link
  • Kroger Dallas Division Offers Restaurant Supply - Link
  • SKU Elevate: SKU's Track for BIPOC-Owned Brands to Kick Off Second Cohort | ForceBrands Newsroom - Link
    - Specialty Food News
  • A Food Entrepreneur’s Advice For Equity Crowdfunding - Link
  • Cloud kitchen startup Rebel Foods buys majority stake in chocolate brand Smoor - Link
  • Carrefour launches fund to invest in digital retail startups - Link
  • San Francisco Giants Expand Partnership With Oracle, Will Use the Company's Concession-Stand Technology - Link
  • Op-ed: Fake Meat Won’t Solve the Climate Crisis - Link
  • Report: Food's future is more complicated than the alternative protein debate makes it seem - Food Dive - Link
  • Non-classic Classic Dutch Tradition - Stroop Club - Link
  • How This Liquor Entrepreneur Partnered With Ben and Jerry's to Bring Back a 15-Year-Old Ice Cream Flavor - - Link
  • The Sober Curious Movement Has These Female Founders At The Helm - Link
  • SKU seeking applications for Dallas cohort - Food Business News - Link
  • The $36B Nutella empire - Trung T. Phan - Link
  • Two years after Lemon Perfect was spotted in Beyoncé’s limo, the superstar is now a backer | TechCrunch - Link
  • PHOTO GALLERY: Buc-ee's Opens Its Inaugural Store in Kentucky | Convenience Store News - Link
  • Texas-based Frito-Lay launches compostable snack bags as part of sustainability plan - Link
  • Drug stores are positioned to meet new beauty needs - CDR – Chain Drug Review - Link
  • Chris Marshall is Building a Sober Bar Franchise - Link
  • Texas Whiskey Festival 2022 Winners Announced - The Whiskey Wash - Link
The Cook's Nook Events

NaturallyAustin Events

DFWCPG Events:
FoodBevy Events

StartupCPG Events

NOSH Events
Naturally Austin's April CPG Homeroom Monday
Monday May 9th 9:00AM – 10:00AM)
PREP ATX Commercial Kitchens
1300 E Anderson Ln, Building D Austin Texas

Austin Fast Start: Consumer Packaged Goods Pitch Event
Monday, May 9, 2022 5:30 PM - 7:30 PM
DFWCPG Presents:

The Data Behind the Story
With Anu Goel, President - Client Growth Solutions at SPINS and Jay Desai, Partner at DFW’s Kainos Capital.
Wednesday, May 11 6:00pm – 8:00pm
Four Corners Brewing Company
1311 S Ervay St, Dallas, TX 75215

Brand Purpose: Everyone Needs One
DFW’s Kathy Galloway, a CPG Strategy & Innovation Wizard, Consultant, and Mentor
Thursday, May 26, 2022 12:00pm – 1:00 pm
Copyright © 2022 T-Squared Agency, All rights reserved.

Special thanks to Keith Dudley of  
BrandNew Marketing for design support

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