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38 Days until SXSW

VIP Insiders Guide to SXSW:
(2022 Update coming soon - please send me your events and activations) 

For private events, VIP parties, and sponsor opportunities:
Texas Boxed Partner

A subscription box full of emerging, high growth consumer brands for early-stage investors - Link

February CPG Companies:

Pitch Decks
Bakesale Chocolate Chip Cookie Liqueur
Beauty Bar Chocolate
Potli (pw: honey)
True Made Foods
Uplift Food

Tecovas Raises $56M to Add More Retail Locations, Products - Link

- Austin Business Journal’s Paul Thompson
  • Austin Bootmaker Tecovas Lands $56 million to Expand -
    - Austin American-Statesman Lori Hawkins
  • Austin-Based Western Footwear Brand Rakes in $56 Million in Funding - Link

"Austin-based bootmaker and Western wear company Tecovas Inc. has raised a $56 million series C round that is expected to propel explosive growth in the coming year.

The funding, announced Jan. 12, was led by previous investor Elephant, which was joined by Access Capital, Seamless Capital and Kemmons Wilson Companies.

Tecovas has now raised roughly $120 million in equity funding; the company declined to provide an updated valuation after the raise.

Founded in 2015, Tecovas launched as a direct-to-consumer e-commerce company. It opened its first store in Austin in 2019 at 1333 S. Congress Ave. It is best known for its boots, though it also sells bags, jeans and other apparel. The company topped $100 million in revenue in 2021, according to the announcement, and sold its millionth pair of boots during the year's fourth quarter." - Austin Business Journal’s Paul Thompson

Naturally Austin Presents 2022 CPG Insights hosted by UMAI Marketing

Naturally Austin Presents 2022 CPG Insights hosted by UMAI Marketing
Tuesday February 22, 2022 5 PM - 7 PM (GMT-6)
Austin Eastciders Barton Springs
Barton Springs Road 1530 Austin, Texas 78704

Wake Up! CPG Conversations over Coffee
Fourth Thursdays Monthly

Wake Up! is hosted by Texas-Boxed, with generous sponsorship from Egan Nelson ( and the Silicon Hills Lawyer blog ( and Dell for Entrepreneurs (Dell)
Austin CPG brands, retailers, service providers, and local enthusiasts should join us for a lively discussion about the CPG scene and helping each other grow our businesses.
Wake Up! CPG Meetup 
Thursday, February 24th - 8:30am - 10:30am
Cosmic Coffee and Beer
121 Pickle Rd, Austin, TX 78704
  • 2022 Austin Fast Start Application
    Applications for CPG will close at 11:59pm on Monday, March 28, 2022 - Apply
  • Meet Felipe Vega, Naturally Austin’s new Board President - Link
    - Naturally Austin
  • Announcing Austin and Atlanta 2022 Cohorts - Link
  • How to Get the Most Out of Expo West - Link
  • Alternative Financing Options: Equipment Financing - Link
    - SKU’s Michelle Breyer
  • Consumer products accelerator SKU launches inaugural Atlanta program - Link
    - Atlanta Business Chronicle’s Zach Armstrong
  • UMAI Marketing Social Circle #23: Navigating In-Person Brand Activations with Dragon Spirits Marketing - Podcast
  • Packing Taste Podcast Ep.02 | Wildway Granola - Podcast
    - Packing Taste Podcast
  • Welcome to Buc-ee's - Video
    - CBS News
  • Good Catch Launches First-to-Market Plant-Based Salmon Burgers - Link
    - vegconomist
  • SKU Picks 6 Startups for its 10th Austin-based Accelerator Program - Link
    - Silicon Hills News’ Laura Lorek
  • Grocery TV adds 4,000 displays in Northeast - NYC, Boston, Philly - Link
  • Austin's Clean Cause Teams Up With Macklemore on Recovery Awareness - Link
  • Everly Health Enables 45 Million COVID-19 Tests for Americans - Link
  • Joe's Organics Cultivates a Zero-Waste Ethos in Austin - Link
  • Restaurants are Embracing AI and Robot Waiters Like Never Before - Link
  • How Miranda Bennett Studio is Modernizing the Local Fashion Industry - Link
  • For ATX Brand Luxe Refill, Zero Waste is the Goal - Link
  • Meet the Man Behind JuiceLand's Texas Empire - Link
    - Austin Monthly Magazine
  • ShotGun Spiked Seltzer To Become an AquaBrew Brand Following Pending Merger- Link
    - Brewbound
  • How Selling Christmas Cards Door-To-Door Led To Billion-Dollar Tequila And Beauty Empires - Link
  • Texas French Bread meets $100K GoFundMe goal less than 24 hours after devastating fire - Link
  • 'Food, fun and futbol:' Austin FC entertainment hub The Pitch in the works in North Austin - Link
  • Texas French Bread Bakery destroyed in fire - Link
  • Shaquille O'Neal's fried chicken chain set to open up at Austin's Moody Center - Link
  • New in retail: Gucci, Dr. Martens, Vuori and 8 more coming to the Domain in first months of 2022 - Link
  • 9 Austin businesses win funds from Yelp for future winter storm - Link
  • Bojangles, please: Check out these Austin chicken favorites first - Link
  • Staying sober in the New Year? Sans Bar provides the bar without the booze - Link
  • Workers for Austin pizza chain Via 313 stage a protest for sick pay, safe COVID conditions - Link
  • Silicon Valley farming startup Iron Ox to expand in Central Texas with 1 million square foot facility - Link
    - Austonia
  • Toms to close on South Congress - Link
  • Consumer products accelerator SKU launches inaugural Atlanta program - Link
  • Why Lowe’s is bringing Petco into its stores in Austin, elsewhere - Link
  • Austin rallies support for Texas French Bread; More than $150,000 crowdfunded - Link
  • Non-alcoholic spirits company Spiritless moves HQ to Austin - Link
  • Austin retail regains 2019 footing, looks even stronger in some areas - Link
  • Ronald who? P. Terry's could become more prevalent than even McDonald's locally - Link
  • 3 Austin restaurants highlighted among best in US - Link
  • Why the beauty industry is a pandemic bright spot - Link
  • Journal Profile: How Amir Hajimaleki's Iranian roots influence his budding Austin food empire - Link
  • What's next for Torchy's Tacos after reaching 100 stores - Link
  • Hopdoddy to buy another burger chain - Link
  • Tecovas raises $56M to add more retail locations, products - Link
  • Fast food chain Bojangles plots Austin expansion - Link
  • How FreeWater makes money while giving away its product - Link
  • Via 313 employees protest working conditions - Link
  • ATX Specialty Foods moving to Kyle for expanded production space, HQ - Link
  • It's official: Robotic farming co. Iron Ox to put second, even larger facility in Lockhart - Link
  • Hopdoddy cooking up aggressive expansion plan - Link
    - Austin Business Journal

  • James Avery and Whataburger serve up new charm for Valentine's Day - Link
    - San Antonio Express-News
  • 24 San Antonio restaurants that are always worth the wait - Link
  • The 20 best H-E-B stores in San Antonio - Link
  • San Antonio's Vista Brewing launches beer to benefit victims of domestic violence, sexual assault - Link
  • San Antonio beer fans outraged as Black-owned local brewery snubbed in MLK library exhibit - Link
  • La Catrina Mexican Bakery, Dress Code Controversy: San Antonio's biggest food stories of the week - Link
  • Pet grooming coming soon ... to a San Antonio Lowe's? - Link
  • San Antonio's C.H. Guenther, maker of Pioneer baking mixes, strikes deal to expand into Canada - Link
  • San Antonio Coffee Festival returns with new downtown location Feb. 12 - Link
  • 30 San Antonio lounges, speakeasies and hidden bars — and where to find them - Link
  • Kung Fu Saloon, Mary Lou Davis: San Antonio's biggest food stories of the week - Link
  • Whataburger TikTok, Freetail Brewing Shooting: The top 10 headlines in San Antonio this week - Link
  • Texas-based Shiner Beer releases Bruja’s Brew, the first in new Tex Hex IPA series - Link
  • Bojangles, Andrew Weissman: San Antonio's biggest food stories of the week - Link
  • The 25 unwritten rules of San Antonio - Link
  • Tito's Vodka gave more money to these Texans' open-source COVID-19 vaccine than the feds - Link
  • New Braunfels Buc-ee's being dethroned as 'largest gas station in the world,' inspiring TikTok tribute - Link
  • The 28 most anticipated new bars and restaurants coming to San Antonio - Link
  • TikTok of alleged San Antonio sorority member verbally assaulting Whataburger staff goes viral - Link
  • Be Nice or Leave: Why diners should show understanding as restaurants face staffing issues - Link
  • 5th Annual Texas Whiskey Festival scheduled for May 13-14, and tickets are now on sale - Link
  • The 25 unwritten rules of San Antonio - Link
  • Tito's Vodka gave more money to these Texans' open-source COVID-19 vaccine than the feds - Link
  • New Braunfels Buc-ee's being dethroned as 'largest gas station in the world,' inspiring TikTok tribute - Link
  • Taco Bell launches Taco Lover's Pass, a totally useless one-taco-a-day digital subscription service - Link
  • Bexar Kolache Co., Best Quality Daughter: San Antonio's biggest food stories of the week - Link
  • San Antonio-tied Culinary Institute of America launches online master’s program in sustainabilty - Link
  • San Antonio’s Best Quality Daughter named to USA Today's best new restaurants list - Link
  • San Antonio’s free Taste of the Southside festival will take place March 26-27 - Link
  • Topo Chico’s new Ranch Water Hard Seltzer now available in San Antonio - Link
  • Former Dallas Cowboys quarterback Troy Aikman releasing "antioxidant-rich" light beer - Link
  • New study suggests 'marijuana breathalyzers' meant to bust stoned drivers won't work - Link
  • Texas attorney general candidate Lee Merritt calls for cannabis legalization - Link
  • San Antonio's Pabst Blue Ribbon tweets New Year's advice for sober followers: 'Try eating ass!' - Link
  • San Antonio-based Bill Miller Bar-B-Q temporarily closes dining rooms, citing labor shortage - Link
    - San Antonio Current
  • The future of to-go dining: Ghost kitchens and virtual brands - Link
  • San Antonio doctor convinces Mark Cuban to invest $250,000 on his invention to relieve hiccups - Link
  • C. H. Guenther & Son buys 134-year-old specialty bakeries - Link
  • UK-based research company names H-E-B second best grocer in the nation - Link
  • SA winter Restaurant Week emphasizes to-go meals amid new variant - Link
    - San Antonio Business Journal
  • Nature Nate’s Honey Co., the Number-One U.S. Branded Honey Company, Merges with Sweet Harvest Foods to Grow the Honey and Natural Sweetener Market - Link
  • Dallas Cowboys' Troy Aikman brews up a crafty light lager beer company - - Link
    - CultureMap Dallas
  • Deep Ellum Brewing Company Just Got Scooped Up by Monster - Link
    - Eater Dallas
  • Starship Technologies Launches Robot Food Deliveries at SMU - Link
  • Texas Took Home 8 Good Food Awards This Year - Link
  • This Luxe Curated Box Company Is All About Women Supporting Women - Link
  • Why You Might Want To Buy Drugs from Mark Cuban - Link
  • Troy Aikman Is Placing His Eight Beer Alongside the Industry’s Titans - Link
  • JC Penney Continues C-Suite Buildout Under New CEO - Link
  • News Bites: The One With the Friends-Themed Pop-Up and a Literal Coffee House in Elmwood - Link
  • Deep Ellum Brewing Company Acquired by Monster Beverage in $330 Million Deal - Link
  • Dallas-based Envy Gaming Acquires Esports Stadium in Arlington - Link
  • Key Takeaways from Weitzman’s 2022 Retail Survey and Forecast - Link
  • Looking Ahead - Link
  • This Local Candle Maker Turned Her Pandemic Hobby into a Business - Link
  • Winners Revealed: The Innovation Awards 2022 - Link
  • DFW’s Tech Workforce Fuels Economic Growth - Link
  • Fuzzy’s Taco Shop Hires New COO - Link
  • North Texas is Redefining the Wine Club Concept - Link
  • The Container Store’s CEO Satish Malhotra Discusses $21.5 Million Acquisition of Closet Works - Link
  • The Dallas Culinary Company Is Ready to Cater Your Next Event - Link
  • Where to Tip Back Spirit-Free Drinks Around Dallas - Link
  • Our Favorite D Magazine Food and Drink Stories of 2021 - Link
  • The Best Things We Drank in the Year 2021 - Link
    - D Magazine
  • RevTech Ventures Competition Winner Eternal Fleur Hosts Weekend Pop-up at Neighborhood Goods - Link
  • Losing the Poo: Poo~Pourri Rebrands to ~Pourri, Now Tackles Odors Everywhere - Link
  • Buys Dallas-based FB Flurry, Tripling Fulfillment Footprint and Enabling Next Day Delivery to Majority of US - Link
  • Lay’s Uses ‘Sacred’ Cowboys Soil to Grow Spuds for Limited Edition Chips - Link
  • Dallas’ Balfour & Co. Launches Kendra Scott ‘Greek’ Jewelry Line for Fraternities and Sororities Nationwide - Link
    - Dallas Innovates
  • Steeped in history, Standard Meat Co. moves into the future - Link
  • Fuzzy’s Taco Shop announces 50-store deal with plans to expand - Link
  • Top 100 Innovation Award: Startup founder Edward Morgan leads the charge as electric vehicle revolution rolls on - Link
  • Jana Harris and Jenise Cox lead Harris Packaging to Top 100 Family-Owned Business honors - Link
  • Fuzzy’s names franchise veteran as chief operating officer - Link
    - Fort Worth Business News
  • JCPenney taps execs to lead technology and digital organizations - Link
  • Monster Beverage Corporation enters the alcohol fray, acquires Dallas' Deep Ellum Brewing Co. - Link
  • Ken Wakabayashi appointed co-CEO of 7-Eleven International LLC - Link
  • 1.2M-SF bottling facility, 70 jobs heading to Lancaster - Link
  • Bowery Farming is building a massive indoor farm in Arlington - Link
  • PODCAST: Nature Nate's CEO on selling his company, his passion for honey's future and that neon orange label - Link
  • Report: H-E-B buys empty supermarket in southern Dallas - Link
  • Austin entertainment group acquires Dallas movie theater, bowling alley operator - Link
  • Pizza Hut names Chief Equity Officer Chequan Lewis as its new Chief Operations Officer - Link
  • Lone Star Cold Storage has been acquired by South Dakota-based temperature-controlled facility operator - Link
  • Country’s largest honey brand sells, remains sticky about aggressive growth plan - Link
  • The Container Store acquires Chicago-based home storage company - Link
  • Irving-based Darling Ingredients to acquire animal feed and renewable energy producer for $1.1B - Link
  • DMN: Global supply chain firm plans giant Fort Worth building - Link
  • Dallas entrepreneur turns company house seasoning blend into a household item - Link
  • Fuzzy’s Taco Shop names Scott Shotter COO - Link
    - Dallas Business Journal
  • A New Take On Ice Cream - Link [Congrats Snehee Chaplot at Gallivant]
    - Dairy Processing
  • Inside Rice Village’s Sipple — Texas’ Only Alcohol-Free Bottle Shop For Adults - Link
    - Papercity Magazine
  • How Sotol Became a Texas Sensation - Link
    - InsideHook
  • Houston restaurant veteran pops open award-winning new bottled water - Link
  • Ken Hoffman Grills H-E-B's Charming President About His Big Exit - Link
  • Houston's Oldest Craft Brewery Secretly Developing An All-New Whiskey - Link
    - CultureMap Houston & Innovation Map Houston’s Natalie Harms
  • New Black Owned Urban Winery And Tasting Room Opens in Downtown Houston - Link
    - Houstonia Magazine
  • As Covid-19 pandemic approaches 2-year mark, experts weigh in on the future of restaurants - Link
  • 8 Houston-area cos. make Entrepreneur's Franchise 500 - Link
  • Academy Sports & Outdoors to open new stores in Houston, elsewhere as part of 2022 growth plans - Link
  • 'Top Chef' reveals contestants for Houston-filmed season, including local chef - Link
  • Houston-based Star Cinema Grill expands with former iPic locations - Link
  • Hopdoddy to buy another Texas-based burger chain - Link
  • makes more acquisitions after moving HQ from Houston to Austin - Link
  • GP Capital Partners makes $8M growth investment in omega-3 co. Iwi - Link
  • Retail Roundup: Herman Miller opens first Houston-area store; More Macy's closures; Rihanna's brand goes brick-and-mortar - Link
  • Houston Farmers Market owners select local firm to handle leasing - Link
  • Restaurant Roundup: Tony's head chef joins new Goodnight Hospitality concept; Greasy Spoon expands - Link
  • Restaurant Roundup: Kenny & Ziggy’s prepares to move; Austin’s Chi’Lantro BBQ coming to Houston - Link
  • Hopdoddy Burger Bar cooking up aggressive expansion plan - Link
  • Midwest grocery chain won't enter Texas market citing H-E-B dominance - Link
  • Grind Interactive founder goes from athlete to 'Shark Tank' to Forbes 30 Under 30 - Link
  • HEB opens new Clear Lake store - Link
  • Eatsie Boys closes food truck due to supply chain, Covid challenges - Link
  • Eatsie Boys founder looks to the future after food truck's pandemic-related closure - Link
    - Houston Business Journal
  • Third Ward native with celebrity clients brings high-tech hair company back to Houston - Link
  • Can cow cells be turned into space steaks? - Link
  • Houston company adapts NASA food-growing technology to use as 'life support system' on Earth - Link
    - Houston Chronicle
Local CPG-related Podcasts
  • The Food Startup Podcast by Hema Reddy - Link
  • The Foodshed Investors Podcast on Apple Podcasts - Link
  • The Barcode Startup Podcasts - Link
  • Houston Food Finder Podcast - Link
  • The Startup CPG Podcast on Apple Podcasts - Link
  • TO BE BLUNT - The Cannabis Podcast For Marketers - Shayda Torabi - Link
  • My Food Job Rocks Podcast by Adam Yee - Link
  • The Consumer VC Podcast with Mike Gelb - Link
  • Topo Chico introduces new Ranch Water-inspired hard seltzer - Link
  • ReHarvest Provisions raises $1.5 million in seed funding - Food Business News - Link
  • The State Of The Beverage Industry - Food Business News - Link
  • The Year In Review For Packaged Foods - 2021-12-24 - Food Business News - Link
  • Top 10 Food Funding Rounds of 2021 - Food Dive - Link
  • Instacart CEO Fidji Simo Reveals 2022 Online-Grocery Predictions - Link
  • Otherland Founder Abigail Cook Stone on the Power of Immersive Marketing for a DTC Brand - - Link
  • What I Wish I Knew Before Starting My E-Commerce Business - Link
  • Headless E-Commerce: The Good, the Bad, and the Future - Link
  • How Success Happened for Michael Dorf, Founder of City Winery - Link
  • Liquid Death lands $75M more to expand the brand - TechCrunch - Link
  • What to Look for in a Custom Label Printer as a Food Start-up - The Food Corridor - Link
  • What Food Delivery Will Look Like in the Future, According to Those Building the Framework - Eater - Link
  • LGBTQ Led Food And Beverage Companies Are Still Grossly Underfunded As Diversity Discussion Heats Up - Link
  • Reef Ghost Kitchens Abruptly Closes Nearly 100 Locations - Business Insider - Link
  • Best of 2021 Awards for the beverage industry | - Link
  • Newcomer aggregator Ecommerce Brands snags $40M in equity, debt to deploy eCaaS model - TechCrunch - Link
  • How Delivery Apps Created 'The Netflix Of Food Ordering' - BBC News - Link
  • Tricorbraun Acquires Beverage Packaging Leaders Zuckerman Honickman And Vessel Packaging - Link
  • Castiron serves up a $6M seed round to support ‘food artisans’ - TechCrunch - Link
  • How A ‘Goat’ Of Beverage And Food Investment Picks Winners - Taste Radio - Link
  • How Toms Went From a $625 Million Company to Being in Massive Debt - Link
  • Shopper Demand For Clean Beauty And Increased Transparency Continues - Link
  • Inside Gopuff’s Strategy Behind Its Private Label Brand Portfolio - Link
  • StockX, Bold Metrics, Gap Innovate With Fashion-Focused NFTs – Sourcing Journal - Link
  • Turing Labs, which uses AI to help formulate CPG products, raises $16.5M | TechCrunch - Link
  • CloudRetail Converts Liquor Stores Into Micro-fulfillment Centers - Link
  • Ten retail technology funding rounds you need to know about — Retail Technology Innovation Hub - Link
  • POC-Founded Fintech Raises $1.8 Million In VC To Help The Food Truck Industry - Link
  • Kencko takes in new capital to shake up how we consume our fruits, vegetables - TechCrunch - Link
  • Athletic Greens valued at $1.2B after bagging $115M to expand nutrition drink footprint - TechCrunch - Link
  • One huge post-pandemic shift for retail workers? More comfortable stores - Link
  • KPOP Foods Acquired by Leading Korean Food Retailer Wooltari USA - Link
  • KeHE Unveils New Class of 2022 CAREtrade Partners - Progressive Grocer - Link
  • Introduction to Selva Ventures. Investing in Brands - Link
  • Coolhaus acquisition marks one of Backstage Capital’s first “true exits” - Link
  • Coke, Molson Coors Announce Simply Spiked As Next Co-Release - - Link
  • Club CPG Launches NFT-Based 'Crypto Packaged Goods' Platform - - Link
The Cook's Nook Events

NaturallyAustin Events

DFWCPG Events:
FoodBevy Events

StartupCPG Events

NOSH Events
DFW CPG Presents:
DFW CPG Main Event : Storytelling For Influence
Wednesday, February 9, 2022 6:00 PM – 8:00 PM (CST)
Four Corners Brewing Company
1311 South Ervay Street Dallas, TX 75215
Expo West: What to Expect
Thursday February 10, 2022 12:00 pm - 1:00 pm
San Antonio Coffee Festival 2022
Saturday, February 12, 2022 10:00 AM – 3:00 PM CST
Travis Park
301 East Travis Street San Antonio, TX 78205

The Future of Food at SXSW 2022
100+ Speakers, 12 Incredible Events
Friday, March 11th 2022, 2:30 PM – Friday March 18th 2022, 5:30 PM CST
SXSW Center
1400 Lavaca Street Austin, TX 78701
Copyright © 2022 T-Squared Agency, All rights reserved.

Special thanks to Keith Dudley of  
BrandNew Marketing for design support

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