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9 Days until SXSW

VIP Insiders Guide to SXSW:
For private events, VIP parties, and sponsor opportunities:
Texas Boxed Partner

A subscription box full of emerging, high growth consumer brands for early-stage investors - Link

Applications are open for H-E-B “Quest for Texas Best” - Link

Since launching the contest in 2014, H-E-B has reviewed more than 4,500 samples of the most creative and mouthwatering Texas-made food and beverages, deemed more than 750 unique products worthy of shelf placement and awarded nearly $1 million in prize money, marketing, supplemental support, and mentoring.

Expo West Happy Hour presented by 

The teams at SKU and DFW CPG and ready to celebrate with you at ExpoWest! Please join us for a happy hour on March 10th at 5:00 p.m. – 6:00 p.m. at the Rhythm Superfoods Booth #5518. 

Expo West Happy Hour
March 10, 2022 5:00 pm - 6:00 pm
Rhythm Superfoods Booth #5518
Natural Products Expo West at the Anaheim Convention Center
800 West Katella Avenue Anaheim, CA 92802 USA Booth #5518

Wake Up! CPG Conversations over Coffee & Live Podcast interview with HumanCo's Jason Karp

Wake Up! has been consistently running since 2017 and is a casual meetup for the Consumer Packaged Goods community. Consumer Packaged Goods brands, retailers, service providers and local enthusiasts are welcome to join us for a lively discussion about the CPG scene and helping each other grow our businesses and community.

The Consumer VC Summit

The Consumer VC Summit is an online conference connecting Consumer Packaged Goods (CPG) investors and brands. Attendees will learn from top CPG investment experts and interact with professionals in the CPG community. Mike Gelb (The Consumer VC) and Marc Nathan (Texas-Boxed) founded the Consumer VC Summit in October 2020 and have hosted several successful events together virtually.

This SXSW Edition will be the first in-person event for the Consumer VC Summit and will attract the local Austin CPG crowd as well as those visiting for SXSW.

Wake Up! is hosted by Texas-Boxed, with generous sponsorship from Egan Nelson ( and the Silicon Hills Lawyer blog ( and Dell for Entrepreneurs (Dell) as well as CSC Leasing and Anchin.

The Consumer VC Presents: Wake Up! CPG & Live Podcast with Jason Karp
Tuesday, March 15th 08:30am – 11:30pm
Cosmic Coffee and Beer
121 Pickle Dr. Austin, Texas 78701
  • How Howler Brothers Turned Surf Punk Western Into a Style - Link
    - Texas Monthly
  • Austin-based Tequila 512 suing Kendall Jenner's 818 Tequila - Link
  • Robyn Metcalfe Shares Stories from Her New Book, Humans in Our Food - Feb. 15, 2022 - Link
  • A Mostly Green Life: When does food go beyond nutrition? We explore with Marissa Epstein of Springdale Ventures on Apple Podcasts - Link
  • PetHonesty Appoints Eric Dahmer as Chief Marketing Officer - Link
  • Bobby Flay’s Made by Nacho Cat Food Closes $14M Series A Funding - Link
  • Founder of Austin's Peoples RX pharmacy Bill Swail dies - Link
  • Ex-Waterloo CMO Launches Country Luau RTD Cocktails - Link
  • BigCommerce Invests in Becoming World’s Most Powerful Powerful B2B Ecommerce Platform with Acquisition of B2B Ninja - Link
  • Opening a Small-Town Bookstore During the Pandemic Was the Craziest Thing We Ever Did Link
  • How Howler Brothers Turned Surf Punk Western Into a Style - Link
    - Texas Monthly
  • Navigating In-Person Brand Activations with Dragon Spirits Marketing - Link
  • Makeup by Kelli Anne Makes Her Mark on the Beauty Industry - Link
    - Tribeza
  • At Zee’s Wiener System, The Rhode Island-Style Hot Dog Has Its Day - Link
  • Meet the Famous Bootmaker Keeping Old Austin’s Cowboy Culture Alive - Link
  • In the World of Therapeutic Psychedelics, Austin Emerges as a Major Player - Link
  • Camp East Builds Community with Wine, Tattoos, Food Trucks, and More - Link
  • The Venture Capital Company Empowering Women in the Cosmetics Space - Link
  • How Generative Artist Tyler Hobbs Became an NFT Multi-Millionaire - Link
    - Austin Monthly Magazine
  • Growing Austin suburb sprouts innovative indoor farming facility - Link
    - Culture Map Austin
  • 4 Austin semifinalists named in James Beard Awards - Link
  • South Lamar Alamo Drafthouse workers unionize, await recognition from corporate - Link
  • Texas Monthly spotlights 7 Austin dishes, desserts and drinks you have to eat now - Link
  • Tequila 512 sues Kendall Jenner's Tequila 818 for trademark infringement - Link
    - Austonia
  • Austin Food Crafters Earn National Accolades From Good Food Foundation: Great news for good food - Link
    - The Austin Chronicle
  • Sweet Ritual Closed: Austin Vegan Ice Cream Shop Closes For Now - Link
    - Austin American-Statesman
  • James Beard Awards are back — these Austin chefs made the semifinalist cut - Link
  • Texas Restaurant Association partnership offers help during tax season - Link
  • Bread Zeppelin searching for franchisee to open 3 eateries in Austin area - Link
  • Gabriela's owners expand their budding food empire to new Texas city - Link
  • Hard choices loom for Austin restaurants if Mexican avocado embargo persists - Link
  • Austin beers highly decorated at first Texas Craft Brewers Cup - Link
  • Times are a-changin’ for Austin restaurants: This local operator keeps pace - Link
  • Troy Aikman on how Eight beer is faring, why Austin was picked as HQ - Link
  • Buc-ee's to break out of South, heads for Rockies - Link
  • Middle Eastern food startup aims to significantly boost production with new Taylor factory - Link
  • Billion-dollar European urban farming company to eat up industrial space south of Austin - Link
  • Manufacturer to double staff, produce millions more aluminum cans at new factory - Link
  • Siete, with retail sales topping $200M, jumps onto burrito chain's menu - Link
  • Austin restaurateurs cook up expansion in other big Texas cities - Link
  • Alamo Drafthouse building theaters in new cities - Link
  • Nature Nate's CEO on selling his company, passion for honey - Link
  • Sway Water is no more but founders have new product - Link
  • Whataburger continues US expansion — here's where it's heading next - Link
    - Austin Business Journal

  • San Antonio's essential women-owned restaurants and bars - Link
  • San Antonio-tied Stone Cold Steve Austin tag teams with California brewery for second collaboration - Link
  • San Antonio-based Whataburger opens first Colorado location as part of ongoing expansion - Link
  • Former Dallas Cowboy Troy Aikman to visit San Antonio bars to show off his new beer - Link
  • Four San Antonio chefs snag 2022 James Beard Award Semifinalist nominations - Link
  • Rackspace founder’s firm plans restaurant, hotel for historic home near San Antonio College - Link
  • San Antonio’s Weathered Souls Brewing Co. to release first official barrel-aged Girl Scout beers - Link
  • While Texas slow-steps medical cannabis, nearby Oklahoma sees economic boom from legalizing - Link
  • Denton is latest Texas city where advocates want to put cannabis decriminalization on ballot - Link
  • DeLorean Motor Co. says it will locate headquarters in San Antonio, produce electric cars here - Link
  • Texas Restaurant Association offers help for businesses trying to understand COVID tax credits - Link
  • Nearly 30 eateries will participate in this year's Black Restaurant Week San Antonio, Feb. 27-Mar. 6 - Link
  • El Honky Tonk, Fat Tuesday: San Antonio's biggest food stories of the week - Link
  • Free Roasted Corn Festival returns to San Antonio on March 26 - Link
  • Two San Antonio eateries appear on award-winning PBS series Samantha Brown’s Places to Love - Link
  • San Antonio-based grocery giant H-E-B releases new ice cream flavor celebrating Texas teachers - Link
  • Candy company launches taco truck-inspired jelly beans and we're not sure we like this idea - Link
  • Alcohol sales at San Antonio bars and restaurants were up last year, but not to pre-pandemic levels - Link
  • San Antonio’s Culinary Institute of America brings back student-run pop-up bakery and café - Link
  • While Texas slow-steps medical cannabis, nearby Oklahoma sees economic boom from legalizing - Link
  • Denton is latest Texas city where advocates want to put cannabis decriminalization on ballot - Link
  • DeLorean Motor Co. says it will locate headquarters in San Antonio, produce electric cars here - Link
  • Two San Antonio breweries win medals at inaugural Texas Craft Brewers Cup - Link
  • Kura Sushi, Hello Paradise: San Antonio's biggest food stories of the week - Link
  • San Antonio's Alamo Beer releasing two limited-edition brews to celebrate Fiesta - Link
  • San Antonio-area Garrison Brothers Distillery brings back Whiskey Pecan and Praline ice cream - Link
  • Texas-based Shiner Beer releases Candied Pecan Ale, just in time for colder weather - Link
  • San Antonio Black-owned restaurants and businesses you can support right now - Link
  • Restaurant Claudine Reveal, Max's Wine Dive Closes: San Antonio's biggest food stories of the week - Link
  • Buffalo Wild Wings to open two more takeout and delivery-focused GO locations in San Antonio - Link
  • San Antonio’s Alamo Biscuit Company to appear on Cooking Channel show Food Paradise - Link
  • Mag names San Antonio’s Islla St. Brewing to list of 20 Latinx-owned breweries worth supporting - Link
  • Texas elected officials and activists kick off weed decriminalization drive in San Marcos - Link
  • Grower launches online seminars for Texas doctors interested in prescribing medical cannabis - Link
  • Houston-based brand debuts CBD-spiked bloody mary mix in Spec's stores across Texas - Link
  • Former Major League Baseball pitcher Jeremy Affeldt's Free Roam Brewing opens in Boerne - Link
    - San Antonio Current
  • Food for thought: Nonprofit will plant city’s first ‘food forest’ Sunday - Link
  • Mixtli among 8 James Beard awards semifinalists from San Antonio area - Link
    - San Antonio Report
  • NBA Spurs to team with woman-owned company on streetwear brand - Link
  • Lone Star Brewery partners with local artist to roll out new merchandise for Texas Independence Day - Link
  • North Star Mall owner launches minority-owned biz program in Texas - Link
  • San Antonio alcohol sales at bars, restaurants, venues went up in 2021, but haven’t hit pre-pandemic levels - Link
  • Startup Spotlight: San Antonio couple rolls out new at-home fertility tests - Link
  • DeLorean Motor Co. plans new local HQ and 450 jobs - Link
  • French-based pastry company to build $35M facility at Brooks - Link
  • SA Northside Starbucks joins SB Worker's United unionization efforts - Link
  • Black Rifle Coffee to celebrate NYSE debut in SA - Link
  • Black Rifle Coffee co-founder Mat Best discusses company's NYSE debut - Link
  • Local festivals set to spur local business after 2021's virtual shift - Link
  • West Coast-based pet care company Rover Group expanding in San Antonio - Link
  • Texas entertainment group plans upscale entertainment center in San Antonio - Link
  • SeaWorld makes $3 billion-plus offer to buy Ohio-based theme park company - Link
  • Whataburger expands footprint to Missouri as chain's growth continues - Link
    - San Antonio Business Journal
  • These Founders Made Sperm Containers To Help Men Avoid Crowded Clinics During The Pandemic - Link
    - Monica Haider
  • Benestar Brands Acquires Meat Snacks Company 4505 Meats For More Than $50 Million - Link
  • Dallas-Based Pressed Roots Is Giving Women With Textured Hair The Care That’s Hard To Find - Link
    - Dallas Morning News
  • Dallas Entrepreneurs to Launch Nutrition App, Bitewell, This Summer - Link
  • How Dallas-Fort Worth Fared in the Reborn James Beard Awards - Link
  • Dallas’ Dude Brands - Link
  • Avocados From Mexico CEO Alvaro Luque Talks New Marketing Campaign and Super Bowl Ad - Link
  • Retail Roundup: New Locations, Expansions, and Extensions, Galore - Link
    - D Magazine
  • Boss Women Media Founder Launches ‘Empowering’ Kids Clothing Brand - Link
  • Top Dallas Bedding CEO Taps Into His Roots, Connecting Indian Artisans to U.S. Shelves with New Platform - Link
  • Farms of the Future: Alphabet-Backed Vertical Farming Startup Plans New Site in Arlington - Link
  • Lakewood Brewery Founder Wim Bens On the Art and Science of Brewing - Link
  • Globe-Trotting Crusts: BreadEx Relaunches, Delivering Artisan International Breads to Dallas-Area Doors - Link
  • Bioplastic Product Startup lands $3.25M Seed Round - Link
  • Dallas Zoo to Recycle 100% of Its Herbivore Waste into ‘Zoo Poo’ For-Sale Compost - Link
  • He Sent Israel’s First Spacecraft to the Moon—Now His Flytrex Drones Will Deliver Burgers to DFW Homes - Link
    - Dallas Innovates
  • Dallas-based Bread Zeppelin is looking for franchisees to expand into Austin - Link
  • Texas Restaurant Association partnership offers help during tax season - Link
  • Pick up your knives: These DFW restaurants and chefs are James Beard semifinalists - Link
  • A Guide to Dallas’ Black-Owned Restaurants and Bars - Link
  • Retail Roundup: Is Everyone Moving? - Link
  • Why ‘the Topgolf of Soccer’ Chose Dallas for Its First U.S. Club - Link
  • The Dallas Robot Pharmacy That Could Change Your Clinic Forever - Link
  • Here’s How Dallas Fared in Texas Monthly’s Best Places to Eat List - Link
  • 'Topgolf of soccer' brings location to the Design District - Link
  • McKinley Packaging building new DFW plant as e-commerce fuels demand for corrugated boxes - Link
  • Ben E. Keith acquires family-owned Florida food distributor - Link
  • Supply chain leaders move to the C-suite - Link
  • After 30 years, Dave & Buster's pops a shot to new headquarters in Coppell - Link
  • SWBC launches $200M real estate private equity fund for multifamily developments in Texas - Link
  • DFW meal-delivery start-up is raising $15M to $20M - Link
  • Whataburger expands footprint in Missouri as chain's growth continues - Link
    - Dallas Business Journal
  • Braeswood Farmers Market Sweetens Weekend Shopping - Link
    - JHVOnline’s Danielle Fink Kruger
  • Houston boutique owner designed Mary J. Blige's Super Bowl wig - Link
  • Restaurant Roundup: Salt & Time closes, general store expands to Houston Farmers Market, and more - Link
  • Duo behind Grinders Coffee Bar opens Heights lounge selling hemp-infused beverages, products - Link
  • James Beard Awards return with 13 Houston semifinalists, changes - Link
  • Online furniture retailer to open 500K-SF warehouse in massive Baytown-area industrial park - Link
  • Restaurant Roundup: Van Leeuwen Ice Cream opening in Montrose Collective; Ritual's replacement opens - Link
  • Local Kroger store adds ghost kitchen for restaurant orders - Link
  • Eat Drink HTX event starts with 83 participating restaurants - Link
  • More details revealed about Tim Hortons' expansion into Houston - Link
  • DeLorean Motor Co., once based in Houston area, plans HQ move - Link
  • After Clark Cooper Concepts leaders part ways, Grant Cooper to grow new company - Link
  • Restaurant Roundup: Austin seafood restaurant to open in Houston; Velvet Taco expands; Upper Kirby bar closes - Link
  • Restaurant Roundup: Tacos A Go Go, Roegels Barbecue, Original ChopShop, Common Bond expand - Link
  • Nutrition co.'s expansion underway, set to bring 200 jobs to Sugar Land - Link
  • Kenny & Ziggy’s New York Delicatessen Restaurant reopens in new location - Link
    - Houston Business Journal
Local CPG-related Podcasts
  • The Food Startup Podcast by Hema Reddy - Link
  • The Foodshed Investors Podcast on Apple Podcasts - Link
  • The Barcode Startup Podcasts - Link
  • Houston Food Finder Podcast - Link
  • The Startup CPG Podcast on Apple Podcasts - Link
  • TO BE BLUNT - The Cannabis Podcast For Marketers - Shayda Torabi - Link
  • My Food Job Rocks Podcast by Adam Yee - Link
  • The Consumer VC Podcast with Mike Gelb - Link
  • Indoor "Farming"... It's Not A Farm - Foodshed Investors’ Jarred Maxwell - Link
  • Waka Coffee & Tea secures funding from CPG veterans - Food Business News - Link
  • #011 // Retail Pride - Empowering Your Retail Sales Team In A Gig Economy – Ron Thursten - Popable Podcast - Podcast on Spotify - Link
  • Mother builds cookie empire from daughter's allergy - CBS News - Link
  • Monster (MNST) and Constellation (STZ) Merger Talks Are Progressing - Bloomberg - Link
  • KOS Closes $12M Round, Clayton Christopher Joins Board - - Link
  • Kate Morton: Pregnancy, Birth and Postpartum w/ Pretty Naked Founder & Holistic Health Coach Amanda DiMarco by Period Chats - Link
  • Vi FrHow to Cook with a CSA Box - YouTube - Link
  • The Technology That’s Helping Companies Thrive Amid the Supply-Chain Chaos - WSJ - Link
  • No more familiar faces at the checkout? Why stores are hiring gig workers. - Link
  • Food And Beverage Financial News Roundup: Upcycling Trend, Alt Protein, Diversity Investing In Focus - Link
  • Olipop Raises $30M in Series B Funding Round - - Link
  • Foxtrot, Olipop’s Lead Investor Monogram Capital Onboards New Operating Partners To Invest In Brands That Spark Emotional Resonance - Link
  • Where in the World are Trader Joe's Warehouses? - Link
  • Voyage Foods is recreating classic foods with different ingredients - Link
  • The Internet Fell in Love With Their Wine Brand's Logo. The Result Was a Vital Lesson on Trademarks - - Link
  • Unbottling the buzz around low & no alcohol beverages - Link
  • 25 Fastest-Growing DTC Brands Include Aura, W&P, and Copper Cow Coffee - Link
  • 4 ways CPG companies can improve performance in 2022 - Food Dive - Link
  • 6 Inspiring DTC Brands to Watch in 2022 - ForceBrands Newsroom - Link
  • 3 Packaging Trends for 2022 - Packaging Strategies - Link
  • Analytics in Action: How a Startup Is Transforming Fashion Retailing with Jade Huang, Co-Founder and CEO of StyleSage - Link
  • Camila Cabello Becomes The Latest Celebrity To Moonlight As An Investor - Link
  • Endless West Raises $60 Million To Expand Its Molecular Spirits Technology - Link
  • Exclusive: Jaclyn Johnson Launches New Money Ventures, To Fund And Mentor Next Gen Of Female-Led Brands - Link
  • Crowdfunding - Foodbevy - Link
  • Olay Announces Second $1 Million Commitment To Closing The Gender Gap In STEM - Link
  • Ugly Ending? Sparkling Water Brand Goes Dark - - Link
  • What happens when a direct-to-consumer brand doesn't make it? - Thingtesting - Link
  • Wisconsin Inno - Sprecher Brewing pursues NFT strategy, appealing to its fandom of digital natives - Link
  • Why Retailers Might Offer You a Job Before You Even Know You Want One - Link
  • Chocolate Is Getting the Fake-Meat Treatment - The Atlantic - Link
  • Whole Foods Opens First Store Where Shoppers Skip Registers - Link
  • Forward Fooding - Powering the Food & Food Tech revolution! - Link
  • Walter Robb Shares How to Build Brands that Change Lives - SKU - Link
The Cook's Nook Events

NaturallyAustin Events

DFWCPG Events:
FoodBevy Events

StartupCPG Events

NOSH Events
The Future of Food at SXSW 2022
100+ Speakers, 12 Incredible Events
Friday, March 11th 2022, 2:30 PM – Friday March 18th 2022, 5:30 PM CST
SXSW Center
1400 Lavaca Street Austin, TX 78701
Food Tank Presents:
Celebrating Mission-Driven Start-Ups at SXSW 2022!
Thursday, March 17th 2022 06:00 PM – 08:30 PM CDT
Emmer & Rye
SkyHouse, 51 Rainey St UNIT 110 Austin, TX 78701

DFW CPG Huddle: Finance for the Emerging Brand
with Ironclad’s Felipe Vega
Thursday March 24th 2022 12:00 PM
Copyright © 2022 T-Squared Agency, All rights reserved.

Special thanks to Keith Dudley of  
BrandNew Marketing for design support

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