Email Campaign Check-Up
Making it Mobile-Friendly Part I
Choose a Layout for Easy Vertical Scrolling
None of this side-scrolling or tiny, scrunched up mess. People simply won't deal with it; they shouldn't have to.
A single-column layout is usually best.
Some multi-column designs are technically responsive. Ideally, the columns will restack themselves for vertical scrolling (so pay attention to content order). However, sometimes all the columns are resized to fit the screen and remain side-by-side in tiny, unreadable copy. Yes, people can zoom and scroll back and forth, but don't count on it.
Try to stick with a single column template overall that maybe, sparingly, incorporates some multi-column blocks. Your ESP should provide some good, responsive template choices. If they don't, find another provider that keeps up with technology.
As always, test your template. Test, test, TEST! Across devices, email clients, and browsers. Don't let your emails leave home without it. MailChimp paid accounts include Litmus testing via the Inbox Inspection. Well worth it.
Next time we'll talk fonts, so stay tuned.
But wait, there's more! ↓