By Gerry Murray. 28-03-2021
(Scroll down for a laugh)

"An ounce of action is worth a ton of theory" ~ Ralph Waldo Emerson

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Imagine if the year were only 12 weeks long?  

5-6 years ago I felt that I was being pulled left, right and centre. Perhaps, you can sometimes identify with this phenomenon? 
Therefore, I began a quest to get things in order and started focusing on Attention Management - a more correct term for Time Management! 


Sometimes the gods provide! 

About a month or so into my Attention Management quest I got asked to stand in for another trainer and run a Time Management course for a very large organisation. I don't teach anything that I can't do. So, I accelerated my study and practice of Attention Management, testing out methodologies and creating my own tools along the way. 

At the beginning of 2020, a lady at one of my seminars stated that what I was teaching was very similar to a methodology called The 12-Week Year. Upon investigation, I found that the 12-Week Year approach took everything I'd been teaching to a whole other level. And, it has enabled me to transform how I get things done with quite impressive results. 

12 weeks into 2021 and you may be wondering to yourself: Where has this year gone and what have I got to show for it? 
Why not test out the 12-week year during April, May and June? In case you've been doing the math, each cycle has a 13th week to recuperate, reflect and plan. 


How does it work? 

Instead of viewing the year as one big block of 52 weeks, you see it as comprising 12-week blocks. However, you treat each 12-week block as though it were a full year and you map out your goals and actions accordingly. 

It's important to point out that this concept is NOT quarterly planning. I'll let you read the books to learn why. The workbook is a great companion to the main book and the authors provide lots of free resources on their website. 


Are you lagging or leading?

You may have heard of the terms lag indicators and lead indicators. Most of us can specify lag indicators, however, the real secret lies in specifying the lead indicators. For example:

A goal to weigh XXkg on the 30th of June is a lag indicator
Lead indicators for this goal would be: eat 800 calories per day, burn 250 calories per day, exercise 5/7 days, sleep average 7 hours per night, reduce weight by 0.5kg per week. 

Perhaps you can see how this makes a huge difference in achieving a goal. Not only do you know the destination but you know all the train stations in between that indicate that you're getting there. 

Lead indicators put the focus firmly on execution! 

What are the benefits? 

Increased focus
Realistic and achievable goals
Massive Execution - more stuff done! 
Measured progress
Ability to stay on track or adapt
Goals achieved
Confidence boost


Key Learnings

It's easy to over-estimate what we can achieve and under-estimate the effort involved. The brain is woefully bad at prediction! 
It's easy to track progress and take corrective action
It feels great to see the progress and get the results. These endorphins in turn contribute to one's ability to succeed! 

May your years be shorter and more productive! 




When asked about the greatest of all his amazing accomplishments, Sir Isaac Newton cited the discovery of gravity.
He said it helped him keep his feet on the ground.

In high school, I was voted Most Likely to Lie About Past Accomplishments.
It’s true...

It’s been 6 months since I joined the gym and still no progress
I’m going there in-person to see what’s going on

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