Industry Brewing Co. brand concept honors our NE MPLS surroundings
If you've been to our office—or really any creative office in NE Minneapolis—you're keenly aware that we're surrounded by a mix of modern and retro industrial elements. Exposed beams and bricks harken back to the days our building housed manufacturing facilities. But iMacs, MacBooks and Mac Mini Servers abound as well.
We live in this tension daily, and our second conceptual beer brand similarly melds modern design trend with styles that honor days gone by.
Along the Mississippi River, forged in the old Mill City itself, sits Industry Brewing Company. Located in NE Minneapolis, the beer Industry brews pays homage to the hard working men and women of the industries that formed such cities as these—the blue collar, backbone of our society.
Here's a few shots that showcase the hand lettering, custom illustration and package design work that bring this brand to life. Check out the full Industry Brewing Case Study on our site!
New brand, website launched for the Minnesota Craft Brewer's Guild
Continuing the beer-drenched theme of this email ... we were honored to help rebrand and design a new website for the Minnesota Craft Brewers Guild over the last few months.
The Minnesota Craft Brewers Guild was founded in 2000 to promote Minnesota breweries, create an open line of communication between brewers, and showcase local craft beer at our events throughout the year.
Our flexible brand system for the guild honors the legacy of brewing in Minnesota with industrial type choices, multiple badge lockups and a nod to the North Star in the logo's icon. We're putting the final touches on the space branding for the guild's Minnesota State Fair display, so look for updates on that project next month.
Visit the new Minnesota Craft Brewer's Guild site now.
We're moving ... soon.
It's been an amazing 4 years in Suite #202, sharing space with our friends at Shelter Architecture
. And we're collaborating on a few very exciting projects with and for Shelter currently.
Many of you have asked, and we're still working to finalize the terms of a deal to move just downstairs within our current building. Stay tuned for more info as it becomes available.
New work is on the way ...
We're nearing the finish line on so many awesome projects, including a new brand system for a supplier of industrial safety equipment, and new websites for several churches, nonprofits, a major food industry client and a few projects at the Minnesota State Fair!
Make sure to follow us on social media using the links below, and keep an eye out for upcoming newsletters to see new work. We can't wait to share.