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Tech Trends 2014 - What to expect from the broadcast market
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Broadcast Trends for 2014

 

Here’s what to expect from the on-air broadcast graphics market in 2014


2013 was the year we started to see several interesting trends emerge in the television / broadcast graphics market. Many of these will be put into practice in 2014. We want to highlight a few and talk about factors you should consider to implement and profit from these exciting developments.
 
4K / UltraHD – The Hype Becomes Reality
4k was the top buzz word of 2013. But what was largely discussion and theory last year, will be put into practice this year. The biggest challenge that broadcasters have to face is adjusting their entire workflow to 4k production and delivery – not an easy task.

A critical challenge will be the overhead of working with 4k files and the infrastructure behind it. Resolution independent real-time graphics are an important part of the solution, since they do not need to be pre-rendered, stored and shuttled about.
 
Letting go of TV – OTT and IP Broadcasting

Another trend that will be of major importance this year is the shift from common broadcast channels to the Internet, with both IPTV and OTT expecting exponential growth. Viewers increasingly want to watch their content not only whenever they want, but also wherever they want, which also means on any device they want. Broadcasters will have to come up with more and smarter ways to deliver high quality programs that are flexible and fit for the wide variety of channels.
Social Media – Connecting to the Audience
Broadcasters have been toying around with Social Media for a while now. In 2014 the challenge will be to integrate Social Media sources effectively into production content and thereby empower the viewer to become an integral part of the broadcast.

To make this happen, you need a reliable system for comment selection and management, preferably through direct integration of the preferred scripting language JSON into real-time engines.
Using Big Data to Personalize Broadcasting

The rise of OTT and IPTV brings new possibilities to broadcasters in terms of Big Data. By carefully analyzing the location, viewing habits and demographic information that can be collected through Internet TV, broadcasters can adjust content and commercial ads, directly to the IP stream. In classical TV delivery this information can only be gathered after a show, always leaving networks a step behind. Through Internet TV, this data can be gathered on the fly, analyzed in real-time, and the content can be adjusted right then there – no lag times, no delay.
Technologies Collaborate - Complex Staging in Reality TV
Shows like Idol and The Voice, as well as game shows like Who wants to be a Millionaire?, have become popular all over the world. Their successors continue to gain popularity especially in Europe and Asia. These shows feature complex stages with LED backdrops, illuminated floors, multi-touch screens and a lot of other fancy technology, that enables producers to create atmosphere as well as games and challenges.

What we will see in 2014 is that these staging systems will become increasingly complex but at the same time ever more connected with each other and with the rest of the broadcast technology, like on-air graphics, voting and social media.
Out-Of-The-Box Solutions for Small Broadcasters
Local stations and broadcasters in emerging markets are an essential part of the TV landscape today. Most are operating on slim budgets and therefore require equally slim solutions that nonetheless offer the quality of content production viewers are used to from the larger stations.

For these broadcasters, out-of-the-box solutions for broadcast graphics are a great way to enhance their content. Vendors will need to create tools that are not only inexpensive, but reliable and easy to handle so that maintenance and manpower costs are kept on a low as well.
Interactive In-Studio Installations – A Plea
While we have had to endure a lot of half baked, glitching, pointless interactive in-studio installations during the last years, we at Ventuz really hope that 2014 will be the year to change all that. We need foolproof, interesting, neatly designed multi-touch content for sports, news, weather and entertainment shows.

Viewers have gotten so used to finding interactive devices all over the place, it’s hard to comprehend that broadcasters are so slow to catch on, especially with the multitude of great solutions out there – only one of them being our software. Please, make it happen!
Automation – Pre-scheduled Shows and Rundowns
Broadcasters will increasingly rely on automated systems to run entire shows, especially in markets like shopping TV and related segments. Shows, hours, entire days will be preplanned. For these purposes, easy to use templates and real-time data visualization are needed. Networks require smart systems that run reliably but are also flexible enough to react to sudden changes without having to have a specially trained staff member in house.
Reducing Signal Chain Complexity

In today’s broadcasting, every element of content requires an individual step in the signal chain. As the content gets more complex (with live video, embedded video, a logo, a crawl, an L-bar etc), the signal chain gets longer and longer, resulting in lag times and challenging reliability. Consequently, broadcasters seek solutions to reduce signal chain complexity by using tools that tackle several tasks in one step. Not only will this minimize delays, but it will also cut costs by reducing hard and software.

Of course we would love to hear your oppinion on this. Share your thoughts and ideas with us via FacebookTwitter or email.
 
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