DFW Search Engine Marketing Association

Join us on August 10th to learn about:
“The Chemistry of the Landing Page”

Of all the conversion tools available to the search marketer, the landing page is probably the most important. It is a construct completely under the control of the business. Google has no say. It can make or break an advertising campaign, and as such deserves significant attention.

Brian Massey will be presenting a checklist for search landing pages. By the time he is done, you will know:

  • What to add to the mix when creating a landing page
  • What not to include in the landing page equation
  • How to link your landing pages to your pay-per-click campaigns

If time permits, Brian will review your landing pages live.

To register for the event, click here.

About Brian Massey:
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

Conversion Sciences was founded to fill the Web with helpful, engaging and entertaining online Web sites that convert visitors into leads and sales. He’s helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing.

“There are places on the Web that make you feel like they were built just for you,” he says. “Is yours one of these? It could be.” Brian’s workshops have been characterized as “memorable” and he can be heard at the Direct Marketing Association conference, PubCon, Innotech, Destination Design Management, OMMA and almost anywhere else people will listen. He “gets them early” by speaking at major universities and is available for corporate workshops.  Brian resides in Austin, TX.

The event will take place Wednesday, August 10th from 6:30 p.m. until 8:30 p.m at the Renaissance Hotel in Richardson. Hors d’oeuvres will be provided, and there will be socializing at the hotel bar immediately following the event.

There will be informal networking both before and after the presentation, which is scheduled to begin approximately 7 p.m.

Attending the event is free to members and $35 for non-members.  Everyone should RSVP to ensure accurate head counts for space, seating and food purposes.

Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, TX 75082
(972) 367-2000
For a map of the location, CLICK HERE.

August 10, 2011 – Mixer 6:30 – 7:00PM, Meeting 7-8:30PM, Social 8:30-?

To register for the event, click here.

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