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January 2015 Update

Facebook's Now Pay to Play 

Attention Social Media Clients - Change to Facebook Business Pages

If you have been monitoring your Facebook page in recent months, you may have noticed a significant drop in the reach of your posts. This is because Facebook changed its algorithm throughout 2014 for business pages. 

Where your posts used to reach 40-50% of your fans, Facebook has slashed that number down to 1-2%. So if you have 300 Facebook followers, your posts are only reaching about 3-6 of them! 

Facebook has officially ended the free ride for businesses. If you’re a business operating on Facebook, you must pay to have your posts seen.

Moving forward, Social Media clients will have to decide if they want to keep their posts the same and continue only reaching 1-2% of their fans.

Otherwise, for the monthly fee of $30, Infinity Dental Web will adjust your Facebook account, so you may have one featured post per week reaching approximately 1000-4000 users!
For more information on these Facebook changes and adjusting your account, visit our blog or call Danielle at (480) 273-8888. Please keep in mind, these new changes within the social media department are in response to changes online and are intended to increase your online visibility and conversion rate of your website.


More Updates from Our Blog

Facebook's –
"Pay to Play" Decision
Key Facebook Insights Metric Pulled
Changes within Social Media - The Ever-Shifting Sea
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