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Your monthly dose of good ideas from Shift.
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If we’ve realized anything in the past six or so months, it’s that a lot can happen in a short span of time. We’ve been watching, reading, and learning from the way our peers have reacted and adapted to recent events. And this month’s newsletter is a tribute to that. Enjoy.

CONTINUE TO SUPPORT

It may seem like some things are returning to “normal” as the Black Lives Matter movement receives less and less media coverage, but it’s important that we continue to support the effort. Temporary performative allyship is not true allyship, and Inc. Magazine has offered their perspective on how to avoid it.

LAUGH

Since March, we’ve been watching as companies and organizations have adapted their advertising strategies in accordance with the current state of the world, and we’ve recently stumbled across our new favorite approach to pandemic advertising -- humour. Check out Labatt Beer’s Fake the Lake ad campaign and enjoy a well-deserved laugh.

CREATE REAL CHANGE

As is often the case when brands, companies, and organizations receive criticism, recent confrontations sounding racial inequity in the workplace have been met with apologies, carefully crafted statements, and pledges to do better. But rather than talking about doing better, why don’t we just do better? Harvard Business Review has some guidance on how to do just that.

WATCH & LEARN

Over the past several weeks, Shift has been playing around with the medium of video. And we’ve gotta say, we’re big fans. In the past month, we’ve hosted episodes 7-10 of our Shift Office Hours Series, and shared our third recording of Shift On. And what have we talked about? Performance reporting, web design, advertising during a pandemic, TikTok, and so much more. Catch up on all the excitement over on our YouTube channel.
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