The strength of the leadership behind an employer brand program is fundamental to success, leaders set the culture across the organization and directly impact the reality of what it is like to work for an enterprise.
When we do Employer Brand Index research into corporate America, we find that a poor perception of management is a recurring issue at most workplaces, across industries and sectors.
You have probably heard the saying "people leave managers, not companies". I believe quality leaders can be the differentiator to an employer brand, both for attraction and retention.
I recently spoke to Morgan Hoogvelt about the impact of leadership on talent attraction, check out the interview and let me know your thoughts!