Better for the Planet We Love
To honor and celebrate Monday's Earth Day 2013, we can all shop and eat locally. It is good for the earth, good for the economy and good for you. Here are some logical reasons to shop and eat locally:
1. Less energy to transport food from farm to table. Large agro-farms need to pick produce days or weeks early and store in energy consuming coolers before getting on gas-guzzling trucks.
2. Supporting local farmers supports responsible land development. Local demand for farm fresh produce makes local farms and pastures more economically viable and secure.
3. The less food travels, the less susceptible it is to harmful contamination.
4. Local produce is fresher. Local farmers pick and pack for the market, usually the day before. Large farms going to supermarkets pick produce before it is ripe because it is easier to pack and transport.
5. The food tastes better! Ripe, fresh and tasty.
6. Organic food means a cleaner earth.
This Sunday, pick up some "fast food" so that you can spend more time outside enjoying Mother Earth and less time inside cooking. Phoenix Pastifico of Berkeley makes deliciously tasty organic sauces to pair with equally delicious homemade pastas. A recommendation from Phoenix Pastifico to tempt you: Parsley-Walnut Pesto with Porcini Fettucine. See the Phoenix Pastifico staff this Sunday for more recommendations.
Why do we call it "fast food"? Because the pasta is so fresh it takes as little as 45 seconds to fully cook the Angel Hair pasta and a whole four minutes to cook the Raviolis. Add some of their olive bread and your choice of sauce and you are ready to eat a great meal. Pick up some greens at one of our many wonderful vendors to round out your perfect Earth Day meal.
Earth Day is every day at your farmers' market.
Your Market Manager (AKA El Jefe)