(Computer Sciences Corporation) is a global leader in providing technology-enabled business solutions and services. Like any business, CSC generates many customer leads from visitors to their websiteâ€”leveraging data from Adobe Analytics as well as other tools and sources. The person in charge of this activity for CSC is Christopher Marin
, Director of Digital Marketing Platform at CSC.
In addition to the baseline information provided by Adobe Analytics, Chris used BigML to draw predictive analyses on CSCâ€™s web visitors to determine which variables were most closely related to predicting a marketing lead. By using BigMLâ€™s decision trees, CSC found key behaviors of likely customers that they otherwise wouldnâ€™t have thought of as being criticalâ€”CSC can now incorporate this knowledge into their future marketing activities.