February 2016

Happy New Year! 

I hope you entered 2016 with things to appreciate and anticipate as I did.

Hotseat Acquired by Mad*Pow
I am thrilled to share that context's employee wellness tool, Hotseat, was acquired by Mad*Pow, a Boston-based agency.

Hotseat was designed with our sedentary days in mind. It effectively turns short breaks into meaningful activity through a carefully calibrated set of nudges, social accountability, and gameplay. Hotseat was successfully piloted by the American Heart Association, recognized twice by The Webbys, and exhibited at Design Museum Boston before being acquired by Mad*Pow. Mad*Pow plans to continue serving employers and explore an expansion into the consumer market. As the agency I turned to for help in designing and developing Hotseat, Mad*Pow is the perfect shepherd for its continued growth.

To inquire about Hotseat, contact Amy Cueva, Mad*Pow's co-founder, at 603.436.7177 or Learn more.

Exploring Elder Caregiving 
Two in five. That's the current number of employees precariously juggling work and caring for an aging or ill parent, spouse, or sibling. This task is usually associated with those in their 50s or older, but recent research from the AARP Policy Institute and the National Alliance for Caring reveals nearly one-quarter of millennials are assuming this requiring role, too. What do caregivers need? What do employers provide? And what's working for all? I will be exploring this topic at the upcoming Human Resource Executive Health & Benefits Leadership Conference with Susan Reinhard, AARP senior vice president, and Jennifer Lenzo, Amgen executive business director and caregiving activist.

The Health & Benefits Leadership Conference takes place in Las Vegas from March 30 to April 1. Use the promotional code "SPK16" to get $75 off your registration fee. Register today.

New Clients: Xylem and Schindler
In 2016, context welcomed new clients Xylem, Inc. and Schindler Elevator Corporation. Xylem hired context to generate ideas for supporting employees and their families as the company shifts to full-replacement high-deductible health plans, while Schindler and context are creating an ongoing communication strategy to develop greater awareness and appropriate use of Schindler's robust health and wellness program.

Reach out to discuss how context can help you.


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