There is incredible power in the use and arrangement of words.
The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion.
The way you string words together – forming social media posts, letters, promotional flyers, job descriptions and recruitment ads, website copy and blog articles – has the power to inspire or to offend.
When done with care and strategy, copywriting has the power to cause a person to take action, such as calling to order services, clicking to order a product, or submitting an application for the role you’re recruiting for. That’s the goal!
This post contains three copywriting examples that show how the use of words and pivoting messaging – removing negatives, creating positives, speaking to the reader – can change the tone.