Copy
Marketing News from
PR Consulting
- March 2019 -

Pivot marketing messages in positive ways

There is incredible power in the use and arrangement of words.

The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion.

The way you string words together – forming social media posts, letters, promotional flyers, job descriptions and recruitment ads, website copy and blog articles – has the power to inspire or to offend.

When done with care and strategy, copywriting has the power to cause a person to take action, such as calling to order services, clicking to order a product, or submitting an application for the role you’re recruiting for. That’s the goal!

This post contains three copywriting examples that show how the use of words and pivoting messaging – removing negatives, creating positives, speaking to the reader – can change the tone.

Here's one:

Sample text for a social media post: Give us a 5-star review on TripAdvisor!

Edited messaging: If you had a great meal at our restaurant, please share a review on TripAdvisor. You’ll help travelers and locals find great food when they’re hungry!

What initially came across as a demand – give us a review – was turned into a request for happy diners to share info that would be helpful to others.
Keep Reading

Help out a local business with a positive review

Before you leave another negative review for a business online, please remember to put yourself in their shoes, and consider whether you would want to be held to the same standards every day. Not every less-than-perfect experience is worthy of a negative review.

Even if you've had a bad experience at a local business, take some time to think about whether a negative review is necessary. Instead, why not offer constructive advice or highlight the positives?

How white label writing can help your business

A professional white label copywriter creates relevant and engaging content to represent you, designed to fit your marketing strategy and speaks to your potential customers.

The tone of the writing varies to fit; for one business it might be technical and professional, while for others it's playful and informal, positive and caring. The key is to provide quality content that speaks for your own special business and engages your target audience.

Connect with PRC on these social networking sites for tips & resources throughout the month:

What PRC has been working on:

Sharing our story. If you pop open the latest issue of Business Pulse Magazine, you can read an article our lady leader wrote about her 365-day outdoor walking challenge and the importance of brain-life balance for business professionals. 💪🚶‍♀️🌳

Turning words into art. A client recently asked PR Consulting for a large poster that would convey important text in a manner that was both good-looking and easy to read. We managed this project pretty well, don't you think? The next step is to carry forward this design into business cards, flyers and other media. #missionaccomplished

Recent blog articles you may have missed:

Is it time to quit Facebook marketing?
Pushing past fear
Benefits of getting help locally with recruitment
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