If you’ve been using social media to engage your customers for any length of time, you probably remember the days when running Facebook contests was a confusing morass of rules, restrictions and third-party apps with bewildering interfaces.
Back in the day, Facebook contests were a minefield so fraught with danger that many companies — especially small, family-run businesses — didn’t even bother. Thankfully, today’s rules are much simpler. Companies can actually run contests on Facebook the simple way, without awkward integrated apps.
Still, there are certain things your Whatcom County business shouldn’t do, and we’ll do our best to explain. If you’re hoping to use Facebook contests and promotions to reward (and build) your audience, this post is for you.
What not to do with Facebook contests
Regarding the list of don’ts, the most important thing to remember is that you can’t ask people to involve others or to share anything on their personal timelines. For example, you can’t write:
- “Share on your timeline to enter.”
- “Share on your friend’s timeline to get additional entries.”
- “Tag your friends in this post to enter.”