Social media marketing isn’t easy.
You’d think that with all this technology at our disposal, everything would be automated. You’d think that businesses would be able to enter a few phrases into a chatbot, flip a switch and watch the engagement happen all on its own, as if at the hands of an automated (but organic-looking!) fairy.
The truth is, businesses can do all of that.
It’s just an awful idea.
When it comes to social media, there’s no “organic-looking.” It’s either truly organic or customers hate it. Believe it or not, nobody actually believes that those “great content!” comments on WordPress blogs or “nice pic!” notes from strangers on your Instagram photos are legit. Seriously, nobody. If you have automated commenting set up on your Instagram account, stop that!