Marketing News from
PR Consulting
- March 2018 -

Graphic design tips for your small business

Hand holding lightbulb

Marketing materials are a form of communication.

It’s important that they reflect your business in the best light and are consistent with your visual brand.

With graphic design software easily available at our fingertips, more businesses than ever are creating their own marketing materials. If you are a small business owner or manager making your own promotional flyers, postcard mailers or brochures, consider these three design tips:

  1. Use clean, simple design. Keep the layout of the piece clean and simple, with plenty of whitespace. This is important to make the design inviting and easy to understand. Be careful not to have too many elements competing for attention. This is overwhelming and confusing to the viewer. Prioritize what you want the viewer to focus on. Be mindful of the design space and how the eye will travel through the visual elements. Does it feel comfortable and inviting to read? Does it get your message across clearly?
Read More

Are you one post away from a shadowban on Instagram?

Smartphone with Instagram icon

Social media marketing isn’t easy.

You’d think that with all this technology at our disposal, everything would be automated. You’d think that businesses would be able to enter a few phrases into a chatbot, flip a switch and watch the engagement happen all on its own, as if at the hands of an automated (but organic-looking!) fairy.

The truth is, businesses can do all of that.

It’s just an awful idea.

When it comes to social media, there’s no “organic-looking.” It’s either truly organic or customers hate it. Believe it or not, nobody actually believes that those “great content!” comments on WordPress blogs or “nice pic!” notes from strangers on your Instagram photos are legit. Seriously, nobody. If you have automated commenting set up on your Instagram account, stop that!

Read More

Featured business: Bostec

Bostec Inc. storefront

Running a small business is all about flexibility and adaptability. To do well, one must keep an eye on the market and an ear to the ground, ready to adjust to any major changes in the market. Successful businesses listen to customers and attempt to meet their needs as soon as they arise.

Of course, one can’t be always changing. Another important part of success is consistency: regularly providing top-notch service that people in the community can rely on, year after year. Bostec Inc., in Lynden, embodies both of these principles.

For more than two decades, Bostec has provided assistance with workplace drug testing programs to  companies throughout the Pacific Northwest. Today, more than 200 companies rely on Bostec.
To thrive in this business, though, Bostec also has had to show a remarkable capacity for change.

Read More
Connect with PRC on these social networking sites for tips & resources throughout the month:

What PRC has been working on:

Photo of the PRC crew at the March 6 meetup

Hosting meetups! On March 6, 30 local business pros joined PR Consulting at Overflow Taps for a small business meetup. There was plenty of laughter and cheer; a ton of networking and relationship-building took place. Thank you for joining us, and thank you to Jesse from Overflow and Ryan from Tony's Coffee for donating door prizes!

Feet walking up stairs. Text reads "a little step may be the start of a great journey."

Asking for help. We took the step recently of reaching out the SBDC for help with numbers. While we're helping you with marketing, others in the community are helping us, too. It's a beautiful cycle. For more on small-business help in Whatcom County, click here.

Recent blog articles you may have missed:

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