Marketing News from
PR Consulting
- October 2018 -

You can be a better writer.

Effective business communication is clear and concise. Whether you’re writing emails, marketing material, ad copy or blog posts, professional writing needs to be free of errors in grammar, punctuation and spelling.

Tips for avoiding common word mix-ups:

Me versus I
 — There is a quick and easy way to check whether “me” or “I” is accurate — say the sentence without the other person’s name and you’ll find out:

“Our client will meet with Robin and I.” Is that correct?

Say the same sentence without Robin’s name:

“Our client will meet with I.”

This makes it clear that the correct version is, “Our client will meet with Robin and me.”

A lot and alot — Before spell check, “alot” slipped through a lot (well, more often), but “alot” is not a word. Occasionally it still shows up, so it’s good keep an eye out and catch it before clicking “send” or “publish.”

Learn More
More writing tips:
  • Not sure when to use "who" and when to use "whom"? Click here.
  • Should you write “Good morning mom” or “Good morning, mom”? The answer to that one is here.
  • What words should be capitalized? Are there rules, or do we just capitalize the important words? Here's the answer.

Building personal connections through online staff bios

Here in friendly Whatcom County, customers appreciate personal touches. Rather than nameless, faceless and sterile businesses, they’d often rather communicate with the warm and kind people who actually make up the company.

One way Whatcom small-business owners might consider introducing their employees to potential customers is on their websites, through staff profiles, employee bios and “about us” pages.

Here's how.

Stop marketing so hard

Starbucks asks for your name with each order; members of Safeway’s loyalty program are thanked by name at the end of each purchase. Can you think of a local business that addresses you by name? It’s a nice touch, right?

Great customer service is pretty darn important for keeping your customers happy. Instead of spending a lot of time and money attracting new customers, share a little love with your current ones.

Here are some ways to get started.
Connect with PRC on these social networking sites for tips & resources throughout the month:

What PRC has been working on:

Redesigning business cards. These rocking awesome business cards for a Bellingham small business were printed on nice, thick cardstock, with uncoated front so they could be written on and a sharp, glossy back. Tip: Always make sure fonts are large enough for all to read!

Revamping our resources page. At PRC, we spend a lot of time doing continuing education. It's important that our skills remain current. That means we're often deep in great books, blogs, podcasts, and more. Some of those great resources are now listed on PRC's website.

Recent blog articles you may have missed:

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