Marketing News from
PR Consulting
- December 2019 -

Here's why your biz needs a truth teller and/or corporate communications ace.

by Patti Rowlson

Sometimes you need to share important information with a group of stakeholders — clients, employees, investors, even the general public. You want the message to be clear and accurate; you want the message to relay relevant details and answer questions before they arise.

You know what you want to say, but you find yourself avoiding the writing process because it feels hard to put words to paper. It is hard for you to lay out the information in a concise manner, and you also have doubts about whether your grammar is on point.

You think about how your name will be attached to the info being sent out, so you want the messaging to be polished and professional. That totally makes sense. You are not alone in those feelings!

Today, humans tend to get cranky about misused words and typos. This is an unfortunate truth. At PR Consulting in Bellingham, WA, we always encourage people to have more grace with others. We’re all human, after all.

That said, messaging that isn’t clear or that includes bad grammar can impact the reputation of a corporation.

It is totally normal for leaders to feel anxious about corporate communications!

Keep reading

How to run a small business without running yourself into the ground

by Patti Rowlson

A study of the U.S. workforce, released by internationally recognized FreshBooks at the end of 2018, projects that by 2020 some 27 million Americans could leave traditional work in favor of full-time self-employment, joining the 15 million already there.

The study found that, in the minds of American workers, the drive to climb the corporate ladder has been replaced with the desire to control their own careers, to have flexible schedules, and to choose the type of work they want to do. Those desires certainly can be achievable in the life of an entrepreneur.

FreshBooks reported that all of these newly independent, self-employed workers expect to have less stress, to improve their work-life balance, and to be in better health.

Wait. What?

Why entrepreneurs need ‘brain-life’ balance

How original writing can cement your expertise

by Matthew Anderson

Are you a leader or a follower?

If you’re not sure, just check your website and social media.

After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise of others.

Any company’s Facebook page or Twitter account can be filled with links to tips, resources and articles created by others — and there’s a place for that, to be sure — but those practices don’t really show that you’re knowledgeable in your industry.

Ideally, you want a mix of your own content (to show that you’re an expert) and a few curated links from others (to show that you can appreciate the value of others’ work, too).

Learn more about the value of fresh copywriting
Connect with PRC on these social networking sites for tips & resources throughout the month:
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What PRC has been working on:

Meeting up with old friends. At the Bellingham Regional Chamber of Commerce's awards dinner, Patti ran into Dave Black, who had given her an opportunity to re-enter the workforce back in 2005. The rest is history. What a treat it was to see Dave for the first time in years!

Helping companies hire the right people. In the past week alone, PRC has been helping a Bellingham nonprofit hire a new director, a contractor hire a craftsman, and a healthcare center hire a nurse. We seriously love recruitment marketing, because it means assisting great local companies in finding the people they need to run their businesses.

Recent blog articles you may have missed:

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