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Marketing News: June 2020

“Should my business take a stand on social justice issues?”

This is a question that has been asked many times over the years and even more so since the death of George Floyd on May 25, 2020 – an action that spurred personal reflection, public outcry, protests and riots throughout America and beyond.

Here in Whatcom County, local business leaders and marketers have been grappling with whether they should continue to separate their business from politics and social justice issues – a practice they may have felt was important in years past.

Some have wondered whether it would be appropriate to share personal values and views through the corporate communications channels that they have access to. Maybe you have even wondered what impact using the voice of your brand to share issues related to racial equality, climate change, child welfare, poverty, economics or other issues might have on your business and on the surrounding community?
Read more
Thank you to Brandon at Alpine Engineering in Bellingham for highlighting our team's experience, listening skills and ability to provide guidance.

So much of the work that we do is confidential and behind the scenes, so it is a treat (and reaffirming and encouraging) when someone who has found value in our skills and offerings shares their thoughts publicly. 🥰

How PRC helped a local business with COVID-19 communications

During the COVID-19 pandemic, PR Consulting managed public relations and communications for a Whatcom County skilled nursing center.

Our team worked with leaders of the nonprofit healthcare organization to develop and publish a robust array of notifications to a variety of stakeholders — staff members, residents, families and the general public — using digital and traditional media.

Learn more

Free resource: Patti is guest on local webinars

Patti Rowlson, founder and marketing director of PR Consulting, has been an invited expert on numerous Whatcom County video chats recently to discuss how small businesses can handle COVID-19 marketing and communications. Watch:

Watch the videos
Connect with PRC on these social networking sites for tips & resources throughout the month:
Facebook
Instagram
LinkedIn
Email Us
Website

What PRC has been working on:

Giving back by sharing. Through June 30, 2020, Patti is available for complimentary consultations to share insight, tips, and advice with local business owners. Topics can include what messaging should be shared with the public, how to manage social media, ways to potentially cut marketing expenses, things you can do now to better position your brand in the future, and more.

Highlighting our editing services. Did you know that PRC offers outsourced editing services? In recent months, we have been editing the Business Pulse magazine as well as a wide variety of corporate letters and media releases, staff newsletters, and blog articles. This is a valuable offering for business leaders who want to write their own content, and then have a second set of eyes to ensure grammar, punctuation and message clarity. If you write it, we can edit it! Here's what we offer. 

Recent blog articles you may have missed:

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