Marketing News from
PR Consulting
- April 2019 -

How to run a small business without running yourself into the ground

Maintaining health and wellness while being self-employed takes effort!

Self-employed myself, consulting alongside local business leaders and entrepreneurs since 2009, I’ve seen that those three expectations can be quite difficult for entrepreneurs. The reality is that it can be stressful to generate enough work to pay the bills. Not to mention managing people, staying on top of taxes, making sure business-development and growth plans stay on track, keeping up with marketing—all challenging parts of entrepreneurship.

Self-employed individuals also can have trouble disconnecting from work. They work long hours and sometimes put their own health and wellness on the back burner. Been there, done that myself! For many, successful self-employment takes a continuous effort to manage work-life balance, stress levels, and our own health, because business matters often take priority over any or all of those ideals.

Related: Dear small business owner,
I see how hard you're working!

So, how can self-employed people run a business without running themselves into the ground? One answer is to make time to step outside, away from work. That’s my story in a personal journey and lifestyle changes made throughout 2018.

Hmmm. How can spending time outside help entrepreneurs manage stress and improve their health and wellness? It has to do with something called brain-life balance.

Keep Reading

When is the right time
to outsource marketing?

Your business is doing great! Congratulations. Running a small company is difficult, and ensuring its success is even harder. It takes a rare breed of person to get this far, and you should be proud.

Unfortunately, working hard to implement great ideas is not a 100-percent guarantor of success. Statistics vary, but some numbers claim that 80 to 90 percent of startup businesses eventually fail.

But there is hope. You are not one of the 80 percent who think they can do it all themselves. You’re one of the 20 percent who succeed.

Keep reading

Get stuff done.
With help.

Building your team – your existing staff, coupled with select professionals – can give you more time to focus on the bigger picture. Building the right team can give you more time to do the things that only you can do.

When you build your team with outside contractors, you reap the benefits of the synergy of their help and their expertise and special skills – making your work life easier and your goals more reachable. They’ll help you get stuff done right away! Sounds good, right?

Learn more
Connect with PRC on these social networking sites for tips & resources throughout the month:

What PRC has been working on:

Maintaining brain/life balance. Networking trail treks are starting again on May 1! We're looking forward to hitting the trails and meeting some of our new favorite people in Whatcom County. Getting out in nature is a wonderful way to disconnect from tech and relax. See you then! Learn more.

Helping people find their careers. Workforce development is critical to the success of all types of business in Whatcom County. That's why we were excited to be a part of helping to launch this new website, which will connect local people with local careers. If you are a local employer, please consider creating an employer bio and posting a job opening.

Recent blog articles you may have missed:

Copywriting tip: Pivot marketing messages in positive ways
Is it time to quit Facebook marketing?
Pushing past fear
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