by Patti Rowlson
It is totally normal for leaders to feel anxious about corporate communications.
For those reasons, even the most incredible business leaders have felt anxiety about corporate communications – writing on behalf of a company, nonprofit or small business. For many, the process of writing is filled with roadblocks and uncertainty, which can lead to overall avoidance.
In these situations, hiring a locally based public relations pro who is experienced with corporate communications can be your best bet.
Corporate writers who think and communicate with PR in mind are an incredible asset. They know how to use words in powerful ways – creating accurate and clear messaging and laying out the information you need to share in a way that makes sense to recipients.
A local writer will have a good understanding of the communication style of your community in which your business is based. That voice is important!