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Marketing News: April 2020

Our gift to the community: Complimentary consultations to help you weather COVID-19

Guidance for you during uncertain times:

PR Consulting is offering complimentary advice for licensed businesses in Whatcom County that have had to pause or significantly alter their business operations as a result of the COVID-19 crisis.

Patti Rowlson is available via phone, email or chat to share insight, tips, and advice with you. Topics can include how to keep your customers engaged while normal business operations are restricted, what types of messaging should be shared with the public now, how to manage social media during this crisis, ways to potentially cut marketing expenses, things you can do now to better position your brand when business operations can resume, and more.

We love Whatcom County and would like to contribute to the return of business vibrancy here. Please consider taking advantage of this limited offer. It really is free; there is no obligation, just honest advice that may help provide clarity and guidance.

Call 360-305-3720, email pr@pattirowlson.com or click the chat icon in the lower right corner of the PR Consulting website to get started.

How to come through COVID-19 with a stronger business

by Patti Rowlson

I recently tuned into an informative and inspiring webinar presented by EntreLeadership. The topic was how to lead in times of crisis. There were many takeaways and quotes that I wrote down during the online event. These tips, I believe, are applicable in any crisis situation.

  • This is a season in business. It will pass.
  • Plan today as if failure is not an option. Understand that you won’t have all the answers but that you will figure it out.
  • It is totally OK for you, as the leader, to make decisions and change your mind later. New information is coming in all the time. Make the best decision you can with the knowledge you have today; shift as needed. “You must pivot upon the punch.”
  • Facts are your friend. Turn down the noise. Turn off traditional media and stop consuming sensationalized “news” that is presented on social media.
That's not all! Read more.

PR professionals to help during times of crisis

by Patti Rowlson

It is totally normal for leaders to feel anxious about corporate communications.

For those reasons, even the most incredible business leaders have felt anxiety about corporate communications – writing on behalf of a company, nonprofit or small business. For many, the process of writing is filled with roadblocks and uncertainty, which can lead to overall avoidance.

In these situations, hiring a locally based public relations pro who is experienced with corporate communications can be your best bet.

Corporate writers who think and communicate with PR in mind are an incredible asset. They know how to use words in powerful ways – creating accurate and clear messaging and laying out the information you need to share in a way that makes sense to recipients.

A local writer will have a good understanding of the communication style of your community in which your business is based. That voice is important!

It's not too late to get the help you need. Learn more.
Connect with PRC on these social networking sites for tips & resources throughout the month:
Facebook
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LinkedIn
Email Us
Website

What PRC has been working on:

Taking heart while living through history. Eleanor Roosevelt, diplomat, activist and former First Lady of the U.S., was quoted as saying, “With the new day comes new strength and new thoughts.” That is great advice. Remain strong. Take each day as it comes. Learn, grow and adjust based on the information you have on any given day. Be well. Read more.

Writing COVID-19 letters on behalf of local businesses. PRC just received this feedback: "There is a big difference between writing a letter for informational purposes and writing a letter that shares info AND makes the reader feel something, too. You are very good at what you do." Need help with your corporate communications? Reach out.

Recent blog articles you may have missed:

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