by Matthew Anderson
I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature.
However, it’s all too easy sometimes for all of us who love gardening to stand out in the yard with the hose, drowning a poor plant in water. As much as we love to garden, sometimes we resent the time it takes to water, so instead of watering a little each day, we try to get away with once per week — soaking plants to the bone and then letting them slowly desiccate until the next overwatering session.
We do that sometimes in marketing, too.