Copy
Marketing News from
PR Consulting
- October 2019 -

Why do people rant online?

by Patti Rowlson

I listened to the most interesting podcast recently. It was an episode of NPR’s Hidden Brain show called Screaming Into the Void.

The overall theme of the 43-minute discussion related to feelings and actions that I try to steer clear of in my personal life: anger and outrage.

Heck, there are quite a few intentional things that I do to eliminate twinges of anger and outrage in my life: yoga, spending time in nature, cutting the cable television cord, practicing gratitude, communicating in positive ways, and giving people grace and space. All of those things help me to live a somewhat peaceful life.

That said, being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online. Maybe you do, too.

Now, to answer the question...

Marketing guide:
Don't hurry, be happy

by Matthew Anderson

I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature.

However, it’s all too easy sometimes for all of us who love gardening to stand out in the yard with the hose, drowning a poor plant in water. As much as we love to garden, sometimes we resent the time it takes to water, so instead of watering a little each day, we try to get away with once per week — soaking plants to the bone and then letting them slowly desiccate until the next overwatering session.

We do that sometimes in marketing, too.

Read more: Drip vs. flood marketing

Copywriting tips: Turn that frown upside down 

by Patti Rowlson

When copywriting is done without an understanding of messaging, strategy or public perception, it can impact your business in negative ways. Ouch!

It’s important that the person who is writing marketing copy for your business is experienced and understands how to create positive messaging. You need to trust that they know how to arrange words in thoughtful ways.

In this article, you’ll find a few copywriting examples that show how the use of words and pivoting messaging – removing negatives, creating positives, speaking to the reader – can change the tone.

Learn more: Putting a positive spin on writing
Connect with PRC on these social networking sites for tips & resources throughout the month:
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What PRC has been working on:

Onboarding a new client. For PRC, the process of onboarding is not unlike the first few months of any relationship. We're learning a lot about each other so we can do our best to help the client shine in the months to come. The onboarding process is an important time for clients, too, as they learn to trust a new team. Here's a bit of what to look for in a marketing partner.

Ogling the City of Bellingham. It's gorgeous, right? We added a new photo to our website homepage recently, and we've made a few other stylistic changes, too, to freshen things up a bit. We think it's a fresh, clean improvement. We'd love to hear your thoughts, too! Check it out.

Recent blog articles you may have missed:

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