“Be conscientious with the photos you use for marketing during the pandemic.”
That is advice I would share with any marketer who is working through COVID-19, particularly if the business you are supporting interacts with people or products.
Now is the time to pause using photos from years past — images that might include employees interacting with people or products without proper personal protective equipment.
Think about it. Using older photos — even images from the first quarter of this year — no longer represents the current market conditions. A certain segment of the market is nervous and cautious about interacting with businesses in person, and they need reassurance, which can be given visually.