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Marketing News: September 2020

How to use marketing photos during COVID-19

“Be conscientious with the photos you use for marketing during the pandemic.”

That is advice I would share with any marketer who is working through COVID-19, particularly if the business you are supporting interacts with people or products.

Now is the time to pause using photos from years past — images that might include employees interacting with people or products without proper personal protective equipment.

Think about it. Using older photos — even images from the first quarter of this year — no longer represents the current market conditions. A certain segment of the market is nervous and cautious about interacting with businesses in person, and they need reassurance, which can be given visually.

Read more

Business feature: Lynden BBQ restaurant forges ahead during COVID-19

Brian and Tanya Poag, owners of Jake’s Restaurant in Lynden, Washington have navigated restaurants through 9/11 and the 2008 financial meltdown. Now they are forging their way through a global pandemic and finding it to be the most challenging time to operate a restaurant so far.

Like many restaurants in Whatcom County, Jake’s had to shift from primarily serving customers onsite to a business model that relied solely on to-go orders. Their current operation is a blend of both. 

What has been their recipe?

Copywriting tip: Pivot marketing messages in positive ways

The way you string words together – forming social media posts, letters, promotional flyers, job descriptions and recruitment ads, website copy and blog articles – has the power to inspire or to offend.

When done with care and strategy, copywriting has the power to cause a person to take action, such as calling to order services, clicking to order a product, or submitting an application for the role you’re recruiting for. That’s the goal!

When copywriting is done without an understanding of messaging, strategy or public perception, it can impact your business in negative ways. Ouch!

How do I avoid the 'ouch'?
Connect with PRC on these social networking sites for tips & resources throughout the month:
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What PRC has been working on:

Trying new things. Patti spent some time recently out on the water learning a new skill: paddleboarding! Sure, things were a bit wobbly, but she successfully paddled from her knees and standing up. By the way, being brave enough to try new things sometimes being means brave enough to laugh at yourself. That's a great skill to master.

Taking some family time. Not to be outdone, Matthew has been spending time out on the water this summer, too. While PRC has been fortunate to be plenty busy this summer, stepping away from the computer on occasion has been an important part of the equation. Here's hoping that your summer, too, has been full of fun diversions.

Recent blog articles you may have missed:

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