A business peer once mentioned that she received more than a hundred emails a day and that she hit the delete button on most of them.
Some of the emails came from blogs she had subscribed to in recent years. The content was no longer valuable, so she didn’t make the time to read it. Delete.
Purchasing products online using a work email address (instead of a personal email address) had led to even more emails. Now sales-related emails show up all the time from those merchants and other companies she didn’t even buy from. Delete, delete, delete.
Every day was a process of receive, scan, delete and repeat—this will sound familiar to many of you.