View past issues of the PR Consulting newsletter.
Marketing News: July 2020

Editing 101: Proofreading vs. copy editing

If you’ve ever written anything, chances are you’ve wanted someone to read it over after you were done. When we write, it’s relieving to have another person catch awkward mistakes lurking in our text and ensure that our writing is understandable and clear.

Especially when we’re writing for business — when the way we present ourselves reflects on the quality of the company we represent — it’s important to have an editor review our work. That’s as true for independent small businesses here in Bellingham as it is for large corporations in Seattle and beyond.

What do editors do, exactly?

Essentially, the job of an editor is to improve language. Editorial services encompass a broad array of activities, including fixing grammar issues, guiding content and direction, improving clarity and enhancing readability.

You’ll find editors engaged in a variety of activities, such as reviewing blog posts to be read by the public, guiding the direction of magazine articles or editing public speeches to ensure that the message is clear and to the point.

Read more

Featured business: Fairhaven Village Inn reopens with emphasis on traveler safety

One of Bellingham’s most-loved hotels – The Fairhaven Village Inn – reopened its doors to travelers July 1, more than three months after pausing operations due to COVID-19.

Closing the inn for three months was an individual decision made in response to market conditions.

“In the initial months of the pandemic, most travelers were staying home as requested by Gov. Jay Inslee’s phased Stay Home, Stay Healthy order,” said Connie Shannon, owner and manager of Fairhaven Village Inn. “Understandably, there were many cancellations and few reservations; it made sense to temporarily pause operations through Phase 1 of our state’s reopening plan.”

Learn more

Should your business take a public position on social justice issues?

Some brands have had social justice issues infused in their core values and mission statement for years, and they operate their business in alignment with their values and mission.

Nike, as an example, has a corporate value that focuses on equality, and they have set up programs within the company to support that value. This web page makes it clear what they consistently do to foster an inclusive culture. This is an example of action-based advocacy – they actively do and promote activities that align with the value.

Here in Bellingham, Overflow Taps is a good example. They launched their business in 2016 with a mission to “connect craft beer enthusiasts to a meaningful cause.” Their chosen cause is clean water for people in developing countries.

Keep reading
Connect with PRC on these social networking sites for tips & resources throughout the month:
Email Us

What PRC has been working on:

Offering support. The local Technology Alliance Group offers free tech consulting for local nonprofits, and PR Consulting has partnered with TAG so those same nonprofits have access to complimentary public relations and communications consulting. Learn more on TAG's website.

Painting for fun (and inspiration). In case you need to hear this, YOU ROCK! Way to hustle and take care of business. Way to keep shifting and evolving what you do and how you do it during COVID-19. Patti (who is keeping her day job) made this rock. It may not be perfect, but it was fun!

Recent blog articles you may have missed:

This newsletter brought to you by the team at PR Consulting. View this email in your browser.
Have a question or want to say hello? Tweet us or email us! 
Don't want any more newsletters from us? Unsubscribe from this list.
Want to tweak the emails you receive? Update your subscription preferences.     

This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
PR Consulting · 2950 Newmarket Street · #101-315 · Bellingham, WA 98226 · USA

Email Marketing Powered by Mailchimp