Want more money, exposure or customer retention? Pay attention to these three areas:
1. Branding: Has your visual brand gotten off track because multiple vendors are working on public-facing marketing materials such as your website, graphic design and brochures? A look that heads in varying directions is a sure-fire way to confuse potential customers and to diminish your overall quality in their eyes.
Pick one logo, one set of colors and one visual scheme, and make sure that they dominate every single one of your public-facing elements. If you haven’t done a review of your collateral recently, this is a great time to gather every brochure, business card, Internet meme, etc. and make sure that they all convey the same look and feel.