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Marketing News from
PR Consulting
- February 2018 -

Networking meetup in Bellingham: March 6

Mix, mingle and meet some cool and interesting business pros in Bellingham!

Meetups provide an opportunity to practice positive networking and to work on building fresh and new relationships with people doing business in our community. Networking meetups are also a great way to connect in real life with people you may have only chatted with online via Twitter, Instagram, LinkedIn or Facebook.

“I’ve met some of the most amazing people on Twitter of all places. When we were able to meet in real life at a networking event like this, that took our peer relationship and friendship to a new level.” ~ Patti Rowlson, PR Consulting marketing director
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Coming in March: Free leadership training
 

This March, a number of free trainings for small-business leaders will be held in Bellingham. We at PRC have attended a series with these presenters that was helpful and relatable.

#featurebiz: Working a trade show? Get LaserPoint on your side.

Whatcom County is a happening place — especially if you’re a business looking to market yourself.

Every year, more than two dozen public event marketing opportunities take place throughout the county. From the Bridal Inspirations Expo in January to the Port of Bellingham’s Holiday Port Festival in December, this area is replete with opportunities for businesses to meet customers and promote their work.

One local business in particular really struts its stuff when it comes to event marketing. With its ability to help businesses put their best feet forward at these events, LaserPoint Awards & Promotional Solutions often is an important part of how local companies reach out to customers.

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Concerned about ROI? Here’s where to focus your time in 2018.

Want more money, exposure or customer retention? Pay attention to these three areas:

1. Branding: Has your visual brand gotten off track because multiple vendors are working on public-facing marketing materials such as your website, graphic design and brochures? A look that heads in varying directions is a sure-fire way to confuse potential customers and to diminish your overall quality in their eyes. 

Pick one logo, one set of colors and one visual scheme, and make sure that they dominate every single one of your public-facing elements. If you haven’t done a review of your collateral recently, this is a great time to gather every brochure, business card, Internet meme, etc. and make sure that they all convey the same look and feel.

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Connect with PRC on these social networking sites for tips & resources throughout the month:

What PRC has been working on:

Hiring! We've recently added Karen Bacon, a local artist and event organizer, to our team. We're excited to have her graphic design, organization and writing skills on board. She's a wonderful communicator and community organizer; her main skills are in the areas of project management and organizing — whether it’s exhibits, events, artists or volunteers — and her experience also includes graphic design, independent publishing and marketing. Learn more about the PRC team: Patti, Matthew, Sarah and now Karen!

Finding fun community events: PRC maintains a long list of Whatcom County events that are perfect for small-business marketing. If you've been wanting to get in front of more customers, check this out!

Recent blog articles you may have missed:

In 2018, share your story — with goals in mind
Featured business: Custom Concrete promotes careers in the trades
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