by Patti Rowlson
One solid way to bring attention to your business in small but growing communities, such as Blaine, Lynden, Everson and Ferndale, is to become involved with community parades.
You read that right, community parades.
Think about it. Where else can your business have the undivided attention of a diverse segment of citizens in a small town – from toddlers to elders? Where else can you put your brand in front of thousands of people (a captive audience!) at a fun, family-friendly event?
Promoting your business at a community parade can position your brand in a positive, community-building way. Incorporating small-town parades into your marketing strategy can increase brand recognition and get consumers talking about your business.
In Whatcom County, there are community parades to participate in throughout the year, including Bellingham’s St. Patrick’s Day Parade in March, the Junior Ski to Sea Parade in May, the Lynden Farmer’s Day Parade in June, Blaine’s Old Fashioned Fourth of July, the Lynden Lighted Christmas Parade in December, and more.