Marketing News from
PR Consulting
- February 2020 -

How to promote your business in a small town

by Patti Rowlson

One solid way to bring attention to your business in small but growing communities, such as Blaine, Lynden, Everson and Ferndale, is to become involved with community parades.

You read that right, community parades.

Think about it. Where else can your business have the undivided attention of a diverse segment of citizens in a small town – from toddlers to elders? Where else can you put your brand in front of thousands of people (a captive audience!) at a fun, family-friendly event?

Promoting your business at a community parade can position your brand in a positive, community-building way. Incorporating small-town parades into your marketing strategy can increase brand recognition and get consumers talking about your business.

In Whatcom County, there are community parades to participate in throughout the year, including Bellingham’s St. Patrick’s Day Parade in March, the Junior Ski to Sea Parade in May, the Lynden Farmer’s Day Parade in June, Blaine’s Old Fashioned Fourth of July, the Lynden Lighted Christmas Parade in December, and more.

Keep reading

Intern, part-time employee or marketing agency?

“If you think of marketing spending as eating into your profits, you’re thinking the wrong way.”

The U.S. Small Business Administration, the source of the quote above, reports that marketing is an integral part of any company’s budget. Some businesses, it says, reinvest up to 12 percent of their revenues into marketing.

When done with purpose and strategy, marketing doesn’t eat profits. It can grow them.

For businesses not used to working with a marketing budget and strategy, the thought of investing a percentage of revenues into marketing activities can lead to such fear-based decisions as delegating marketing projects to the wrong person or team or even doing nothing at all.

You’ll need to decide whether to work with a temporary intern, hire a part-time employee or outsource the work to a marketing consultant or local marketing firm.

Next: Should you hire a college intern for marketing?

What happens when a key employee gives notice?

“Being short-staffed means you probably don’t have extra time, or energy, to spend researching competitive roles on the market, or writing a compelling job summary. You don’t have time to post ads on various job boards. You just need qualified applicants and you need them quickly. Outsourcing recruitment marketing and advertising is a great option when you need to hire or expand your workforce locally.” Patti Rowlson, founder, PR Consulting

What happens when one of your key employees gives notice, or when your business is growing and you need additional help?

It takes time to write a descriptive and inviting job ad and manage the ad postings for online job boards, your website and social media platforms. All of this — in addition to reviewing the resumes and interviewing applicants — can be overwhelming. Where will you find the time?

Benefits of getting help locally with recruitment
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What PRC has been working on:

Editing (and more editing). PR Consulting has just finished editing for grammar and content 25-plus articles for a local publication. It was a lot of work but loads of fun, too. The writing was great, the stories compelling and the design superb. It was a treat to see the whole project come together.

Designing new business cards for PRC. We needed something fresh, something light. Something clean and happy. So, we designed this new version to convey the necessary information and offer a cheerful representation of our business personality. It works, don't you think?

Recent blog articles you may have missed:

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