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Marketing News from
PR Consulting
- February 2019 -

Is it time to quit Facebook marketing?

Have you had a feeling that Facebook marketing isn’t working, but you’re afraid to quit it because everyone says your small business must be on Facebook? (Note: They are wrong!)

Do you spend time posting status update after status update without any response or interaction from consumers? (Note: You are not alone with this!)

Have you tried boosted posts and paid campaigns but have doubts about whether you’re managing those correctly? (Note: You may not be.)

What would it feel like to break up with Facebook?

Sometimes, breaking up is hard to do, especially when you’ve been together for such a long time – we all used to be in love with Facebook – but it’s possible! You could ease in, considering it a trial separation for the next three months.

During that time, you can explore and test one other digital marketing platform to see if it generates more activity on your website and brings more customers to your door than Facebook has been doing.

Three alternatives to Facebook marketing

There are a number of digital marketing alternatives to consider, including these three we recommend:

Keep Reading
As beautiful as this winter has been, our snowbound lives have been in need of a little levity. So, when we came across Patti's first-grade report card and school photo, we just had to share. Check out the PRC website for more.

Are you close to an Instagram shadowban?

Social media marketing isn’t easy.

You’d think that with all this technology at our disposal, everything would be automated. You’d think that businesses would be able to enter a few phrases into a chatbot, flip a switch and watch the engagement happen all on its own, as if at the hands of an automated (but organic-looking!) fairy.

The truth is, businesses can do all of that.

It’s just an awful idea.

When it comes to social media, there’s no “organic-looking.” It’s either truly organic or customers hate it. Believe it or not, nobody actually believes that those “great content!” comments on WordPress blogs or “🔥🔥🔥pic!” notes from strangers on your Instagram photos are legit. Seriously, nobody. If you have automated commenting set up on your Instagram account, stop that!

Here's what to do instead.

What not to do with Facebook contests

Back in the day, Facebook contests were a minefield so fraught with danger that many companies — especially small, family-run businesses — didn’t even bother. Thankfully, today’s rules are much simpler. Companies can actually run contests on Facebook the simple way, without awkward integrated apps.

If you're running a contest on your business's Facebook page, the most important thing to remember is that you can’t ask people to involve others or to share anything on their personal timelines. For example, you can’t write:

  • “Share on your timeline to enter.”
  • “Share on your friend’s timeline to get additional entries.”
  • “Tag your friends in this post to enter.”
Click here for other things you need to know about running Facebook contests.
Connect with PRC on these social networking sites for tips & resources throughout the month:

What PRC has been working on:

Settling into Mexico. That's what Matthew's been up to lately. Having returned from Hungary and spent some great time in the States visiting family, friends and clients, Matthew and his family have once again moved abroad — just in time to miss one of his favorite things: snow.

Getting new headshots taken. Boss lady Patti recently wrote a business-focused article for a local publication, and that meant she needed new photos taken to reflect her current look. Thanks to Katheryn Moran Photography for the great work!

Recent blog articles you may have missed:

- Pushing past fear
- Build your team, get stuff done
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