Marketing News from
PR Consulting
- May 2018 -

Yes, Whatcom County businesses
should care about the GDPR

What in the world is the GDPR?

The General Data Protection Regulation is a law passed by the European Union in 2016 that is being applied as of May 25, 2018, in the EU. The EU is a group of 28 countries in Europe, including Germany, Spain, France, Italy and others.

This new law, which often is referred to as the GDPR, is designed to protect people’s personal data and to give individuals the means of controlling personal information about them. This information can include such things as name, photo, date of birth, religious views, IP address and so on. Essentially, any data that can be used to directly or indirectly identify a person is subject to this law. The law doesn’t refer only to data that’s held online; the GDPR also covers offline personal data.

One way that the GDPR is changing the way data is collected and stored is by tightening the rules of consent. Organizations must use clear, unambiguous methods for getting people’s approval to collect their data, and they must similarly give them clear means of opting out of data collection.

The GDPR also gives people the right to have their information erased, corrected or sent back to them, among other rights.

Why am I receiving GDPR notifications if my business is not in the EU?

There are two main reasons why your Whatcom County small business might be getting notified about the new law. The first is that the services you use are letting you know about their compliance with the GDPR. The second is that, as a business, you might also need to be in compliance with the GDPR. A brief explanation of each:

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White label content: What is it, and how can it help your business?

We live in a world of online communication with information at our fingertips.

How many times a day do you search Google? It’s become so automatic for most of us that we may not even realize how often we type in a search unless we take a look at our search history for a day.

According to Internet Live Stats, Google receives over 3.5 billion searches per day (40,000 per second!). This is mind boggling. And we can be sure that number is growing each day.

Where does all that online content come from?

Have you ever wondered who’s creating all the blogs, articles, website copy, and even Facebook posts that show up in online search results? How do people find the time to write all that content?

If you are like most small business owners, you find it hard to sit down and write fresh content to post online, and you probably don’t enjoy the process. You may not feel confident in your writing abilities.

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$20K donation marks 20th anniversary of Bellingham company

Drywall and framing company GK Knutson, in celebration of its 20 years in business in Bellingham, recently donated $20,000 to local nonprofit organizations that work hard to support families in Whatcom County.

GK Knutson pledged $15,000 to Habitat for Humanity in donations of drywall services and material to help families in need afford to build and own their own homes. Habitat works by helping families build houses and shepherding them on the path toward home ownership and financial independence.

Also as part of its anniversary giving, GK Knutson donated $5,000 to help sponsor the Agape Home for Women and Children’s upcoming Light in the Night Gala & Auction.

“Agape is a ministry that I personally feel connected to,” says GK Knutson vice president Kristi Knutson. “I’ve been volunteering at Agape and have been enjoying creating relationships with the women who are transitioning from being without a home to finding meaningful employment and a residence of their own.”

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Connect with PRC on these social networking sites for tips & resources throughout the month:

What PRC has been working on:

Surviving the cat invasion: We love cats, actually, but it's been a couple of challenging weeks trying to get work done while this cutie inserts herself between Patti and the computer. Maybe this is why Bring Your Cat to Work Day isn't really a thing? I mean...

Listening to podcasts. Here's a great one we just heard from Chalene Johnson, who says that "All you need to win in business is 1,000 true followers." Take a listen, if you've got a few minutes to improve your business.

Recent blog articles you may have missed:

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