Back in the day, Facebook contests were a minefield so fraught with danger that many companies — especially small, family-run businesses — didn’t even bother. Thankfully, today’s rules are much simpler. Companies can actually run contests on Facebook the simple way, without awkward integrated apps.
Regarding the list of don’ts, the most important thing to remember is that you can’t ask people to involve others or to share anything on their personal timelines. For example, you can’t write:
- “Share on your timeline to enter.”
- “Share on your friend’s timeline to get additional entries.”
- “Tag your friends in this post to enter.”