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Marketing News: May 2020

Case Study: How PRC eased the stress of a local nonprofit during the pandemic

During the COVID-19 pandemic, PR Consulting managed public relations and communications for a Whatcom County skilled nursing center. Our team worked with leaders of the nonprofit healthcare organization to develop and publish a robust array of notifications to a variety of stakeholders — staff members, residents, families and the general public — using digital and traditional media.

PR Consulting created and managed a number of broadcasting platforms for sharing information with stakeholders:
  • Regular alerts posted on the center’s website containing COVID-19 updates, sometimes multiple times per day.
  • Email newsletters and updates for community members.
  • Facebook posts for family and loved ones that shared lighthearted moments while dispersing accurate updates.
  • Printable Q&A flyers for staff members that answered their questions about COVID-19.
  • Blog posts and news updates, which were published on CHCC’s website and distributed through owned media channels.
  • Media releases and other news outlet placement.
View the case study

Free guidance for you during uncertain times

PR Consulting is offering complimentary advice for licensed businesses in Whatcom County that have had to pause or significantly alter their business operations as a result of the COVID-19 crisis.

Patti Rowlson is available via phone, email or chat to share insight, tips and advice. Topics can include how to keep your customers engaged while business operations are restricted, what types of messaging should be shared with the public, how to manage social media during this crisis, ways to cut marketing expenses, things you can do to position your brand when operations can resume, and more.

We love Whatcom County and would like to contribute to the return of business vibrancy here. Please consider taking advantage of this limited offer. It really is free; there is no obligation, just honest advice that may help provide clarity and guidance.

Begin a conversation now

Free resource: Patti is guest on local webinars

Patti Rowlson, founder and marketing director of PR Consulting, has been an invited expert on numerous Whatcom County video chats in the past month.

First, Patti was a panelist on the Western Washington University Small Business Development Center’s April 30 webinar related to marketing and communications during COVID-19. During the hour-long session, Patti answered questions in support of Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic. Watch now.

Next, Leo Cohen, host of the Building Bellingham podcast, interviewed Patti about marketing and communications during the coronavirus pandemic. Watch now.

Finally, Josh Burdick, executive producer of the show Bellingham Tonight, interviewed Patti for a Bellingham Now segment about PR and communications during the pandemic. Watch now.

Watch the videos
Connect with PRC on these social networking sites for tips & resources throughout the month:
Email Us

What PRC has been working on:

Patti: Socially distant gardening with mama. During this pandemic, it's important to care for our loved ones by ensuring they can stay safe and healthy. Sometimes that means keeping our distance, and sometimes that means staying in touch. Sometimes it means a little of both. Here's hoping that you and your loved ones are able to be connected while being apart!

Matthew: Gardening with the kids. We are quite thankful of the work we've had to do. We've also been aware that for kids who can't visit the park or see their friends, it's been a tough time. Thus, we've been careful to set aside as much time as possible for family adventures (even if we never leave the yard).

Recent blog articles you may have missed:

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