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Market Intelligence for Lighting Developers

December 2019
DS: Have you heard about the Lightification of Things? Check out my latest article in enLIGHTenment Magazine.

The Lightification of Things
Source: / David Shiller

What do visible light disinfection, LiFi, fiber optic communications, quantum computing, and medical light therapies have in common? They are all examples of light replacing older technologies, often with enormous benefits.  We can call this macro-trend the Lightification of Things. Let’s look closer at the examples.
Full article
DS: CEC expands CA Title 20 GSL definition, despite DOE preemption.  

Title 20 Sales Ban

Last month, the California Energy Commission (CEC) voted to ignore federal preemption and expand the definition for general service lamps (GSL). Thus, beginning Jan. 1, 2020, it will be against the law in California to sell nearly all GSLs with an efficacy of less than 45 lumens per watt (lpw).  

CEC added the following lamp types to the 45 lpw requirement:
  • Reflector lamps
  • Globe lamps
  • Candle/flame lamps
  • Rough service lamps
  • Shatter resistant lamps
  • 3-way incandescent lamps
  • Vibration service lamps
Full Article

DS: NEMA & ALA sue CEC over expanded Title 20 GSL definition.
Source: ALA

ALA joined the National Electrical Manufacturers Association (NEMA) in filing a federal lawsuit against the State of California regarding changes to the definition of general service lamps (GSL). The changes to the GSL definition include a Jan. 1, 2020 sales ban, despite a rule from the Department of Energy establishing federal preemption on such products.
Additional Information
DS: Major tariff progress with China

More List 3 Exclusion Requests Granted  

The United States Trade Representative (USTR) continues to process the exclusion requests submitted for List 3. ALA and manufacturer members submitted nearly 150 requests, of which many are awaiting a final decision. Last week, USTR granted two new lighting related exclusion requests. They are highlighted in the chart below. 
Full Article

DS: Phase One Trade Deal reached.  

Tariff Alert- Update
Source: American Lighting Association, Twitter post, Dec. 13, 2019, 9:03 a.m.

    • Tariffs on Lists 1-3 will remain at 25%
    • Tariffs on List 4A will be reduced by half to 7.5%
    • Tariffs on List 4B, originally scheduled to take effect on 12/15, are cancelled.

Full Update
Roundup of Mergers and Acquisitions

DS: Luminii acquires Senso Lighting.
Luminii, Maker of Architectural LED Lighting Systems, Looks Beyond Linear Expanding its Product Portfolio and Geographic Reach with Latest Acquisition
News Release 

DS: Myers EPS acquires Low Voltage Systems.
Myers Emergency Power Systems Announces Acquisition of Low Voltage Systems, LLC
News Release

DS: Acuity acquires LocusLabs.
Acuity Invests in Indoor GPS with Acquisition of LocusLabs
News Release

DS: ALW acquires v2.
Architectural Lighting Works (ALW) Acquires v2 Lighting Group
News Release
DS: SLD Laser expands into laser sensing and laser LiFi, achieving 20x faster data rates than 5G!

SLD Laser Introduces Sensing and LiFi Communication Technologies for Automotive and Consumer Applications

SLD Laser, a world leader in commercialization of visible laser light sources, has announced high-resolution sensing and ultra-high speed LiFi communication technologies for automotive and consumer applications. The company will demonstrate these innovations, along with its award-winning high brightness LaserLightTM automotive and specialty lighting products, at the Consumer Electronics Show in Las Vegas, Nevada, January 7-10, 2020.
Full News Release
DS: The top three voice assistant makers partner on new interoperable IP standard for smart home products.

Apple, Google and Amazon Are Cooperating to Make Your Home Gadgets Talk to Each Other
Source: / Todd Haselton

Amazon, Google, Apple and the Zigbee Alliance on Wednesday announced a rare partnership that’s focused on making smart homes easier for everyone. Amazon, Google and Apple are all competing for people to buy products that work with their in home-systems and are still trying to build a solution that’s simple for everyone to use. But the competition itself has created a really confusing landscape for consumers and manufacturers of smart home products.
Full Article
DS: U.S. energy efficiency investments dropped 18% in two years.

U.S. Investment in Energy Efficiency Dropped Estimated 18% in Two Years
Source: / Robert Walton

The United States' commitment to energy efficiency may be waning, according to experts who see stagnating progress and investment following decades of rapid work to save energy and reduce greenhouse gas emissions.
Full Article
DS:  Move over energy, toxics, and safety. There are new California regulations for data & IoT device cybersecurity: SB-327 Information Privacy: Connected Devices.

California to Debut First loT Law
Source: / Deborah L. O'Mara

When California rings in 2020, it will become the first state with legislation covering internet of things (loT) devices. Signed into law in September 2019, SB-327 Information Privacy: Connected Devices, was enacted in response to the growing blitz of open services and unbridled connectivity arriving courtesy the loT.
Full Article
DS: NEMA publishes new standard for street light four-pin extension modules and receptacles (Zhaga Book 18 interface).

New Standard Provides Specifications for Street Lighting

The National Electrical Manufacturers Association (NEMA) published ANSI C136.58-2019 Luminaire Four-Pin Extension Module and Receptacle—Physical and Electrical Interchangeability and Testing. This new Standard provides mechanical and electrical specifications for interfacing street and area lighting with controls and sensor accessories.

Download ANSI C136.58-2019
Full News Release 
DS: David Gordon looks at planning for 2020.  If your company could benefit from market research or other planning strategies, email me at

2020 Planning

We’re in the midst of meeting and planning season and with it comes the perennial question of “what’s the outlook for 2020?” While no one has a crystal ball, it’s safe to say that many think their ball is “cloudy” for next year. It’s unclear what, if anything, the market “will give” in growth, hence succeeding in 2020 is dependent upon the execution of your strategy and identifying where you can succeed.
Full Post
DS:  New D4i certification standardizes luminaire components for DALI IoT: drivers, sensors, controls.  

DiiA Starts D4i Certification of LED Drivers

The Digital Illumination Interface Alliance (DiiA), the global industry organization for DALI lighting control, has started its D4i certification program. D4i brings standardization to intra-luminaire DALI, and extends the existing DALI-2 program by adding a specific set of new features that create new possibilities for DALI in the IoT world. By specifying power-supply requirements and smart-data capabilities, D4i enables intelligent, connected, future-proofed LED luminaires.
Full News Release
DS: Light pollution could be a major cause of massive insect declines.

A Missing Piece Of The "Insect Apocalypse" Puzzle Has Been Highlighted
Source: / Tom Hale

Mounting evidence is suggesting that street lamps and city lights could be the missing piece of the "insect apocalypse" puzzle. A new meta-analysis, published in the journal Biological Conservation, has sifted through over 150 studies looking at the effect of light pollution on insect populations across the world. 
Full Article
DS: Could these upconverting nanoparticles convert a portion of LED waste heat (IR) into visible light for higher efficiency?  

Thin Solar Panel Coating Recruits Infrared Light for Energy Generation
Source: / Nick Lavars

They spend all day baking in the sun, but that doesn't mean solar panels capture all the light that hits them. Generally speaking, solar cells are capable of harnessing visible light for energy generation, while other parts of the electromagnetic spectrum go by unnoticed, including infrared. Much work is being done to bring others into the mix, including at Sweden's KTH Royal Institute of Technology where scientists have developed a new film they say can be layered over the top of solar cells to boost their efficiency by as much as 25 percent.
Full Article
DS: RCA Commercial Electronics jumps into commercial LED business.

RCA Commercial Electronics Expands LED Lighting Business

RCA Commercial Electronics announced today that it is expanding its lighting business, adding LED lighting and lighting controls formerly sold by LG Electronics USA.
Full News Release
DS: pureLiFi raises $18 Million USD, Series B Round.

pureLiFi Raises U.S. $18M in Series B to Bring LiFi to Mass Market
Source: / Lining Chen

Scottish LiFi company pureLiFi announced that it has completed a US$18 million in its Series B fundraise. The funding round includes Temasek, an investment company headquartered in Singapore, and the Scottish Investment Bank. The investment will allow the company to further develop Gigabit LiFi components and make them available in form factors ready for mobile device integration.
Full Article
David Shiller
Lighting Solution Development
7889 River Hill Lane
Alexandria, PA 16611

cell: 412-897-6432

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