View this email in your browser

Market Intelligence for Lighting Developers

August 2020
Three Interesting Articles about UVC Safety

DS: Scientists call for safety testing of far UV-C sources.
Far Ultraviolet Not Ready for Deployment, Say Experts
Full Article

DS: ALA, NEMA, and UL team up to provide a GUV safety position paper.  
Lighting Industry Leaders Team Up To Offer UVC Light Safety Guidance
Full Article

DS: Far UV-plus low pass filter shown to safely reduce skin bacteria count.
Ushio’s 222 nm Far UV-C Successfully Tested on Humans
Full Article
DS: The latest trends in solar area lighting.

6 Trends In Solar Area Lighting
Source: / SOLTECH Solar Lighting

Distributors, contractors, and specifiers have to keep up with many changes in lighting technology.  One of the growing outdoor lighting categories is solar area lights.  The global solar lighting market is projected to more than double to $10.8 billion USD by 2024, up from $5.2 billion USD in 2019, a compound annual growth rate (CAGR) of 15.6%, according to the research firm Markets and Markets.
Full Post
Consider Technical White Papers for High-Quality Marketing Content
Source: Lighting Solution Development

Are you tired of putting out marketing content that doesn’t attract attention? Consider investing in a high-quality technical white paper. This format provides real value to your audience and generates inbound leads when used as a gated download on your website. Lighting Solution Development has years of experience in developing technical white papers. We can help you generate sales leads and stand out as an industry thought-leader.   

Here are samples of two white papers we’ve created for clients:

G&G Industrial Lighting
"Important Considerations When Selecting Harsh Environment Luminaires"

Espen Technology
"Buyers Guide For Type C Drivers"

Once we create your white paper, it can be used for social media posts, website SEO, lead generation, news releases, and email blasts.
To discuss, email
The DIY and Hardware Channels Are On Fire
  • Home Depot Q2 comps are up 25%
  • Lowe's Q2 comps are up 35%
  • Ace Q2 comps are up 35%, with nearly 500% growth in online sales!
Remarkable numbers for all three. Figures are pulled from three different articles in
Congratulations to Three of our Clients
Source: Lighting Solution Development

1. eLumigen won a Golden Hammer Award and a Vision Award for their 100W equivalent Rough Service LED A19 lamps.
2. Overdrive won a Vision Award for their MPLR.
3. G&G Industrial Lighting made the Inc. 5000 List.
This is the fifth year in a row G&G has been ranked as one of the fastest-growing private companies in America. They were listed at #1664 with a 258% growth rate. 
DS: Use this easy framework to analyze your company’s value prop.

Why a Light Fixture is Selected ... or Not Selected.

If you’ve been in lighting for any amount of time, [this] list might not include anything especially revolutionary, but it may serve as a good reminder about what really drives the fixture selections of lighting decision makers.
Full Article

DS: Additional evidence points to a 20% decline in the lighting industry due to COVID-19.

Lighting Revenues: Where is the Bottom?

Publicly traded lighting companies have been reporting steep declines for the most recent quarterly results that included COVID-19 lockdowns in the U.S and Canada.  We wanted to dig a little deeper into the revenues and losses.  We set out to dissect and estimate revenues for some of these companies by quantifying the North American lighting revenue that is being lost compared to the same quarter last year.
Full Article
Introducing Designing Lighting

Three lighting industry magazines (enLIGHTenment Magazine, Professional Lighting Design magazine, and Architectural Lighting magazine) have ceased publication during COVID-19. That's why Randy Reid launched Designing Lighting this month.

Listen to his announcement

NEMA Updates- One New and One Revised Standard

DS: NEMA revises driver standard.
NEMA Revised Lighting Industry Standard for LED Drivers Adds New Methods of Measurement
Source: / Bill Attardi
Full Post

DS: NEMA releases a new standard on spec sheets for LED replacements to HID lamps (corn cobs). The standard includes recommended data for spec sheets. 
New NEMA Standard Provides LED Specifications for HID Retrofits
Source: / Craig DiLouie
Full Post
DS: Ledvance launches smart lamps and luminaires to challenge Hue.

Ledvance Unveils Range to Challenge Signify’s Hue

Ledvance has unveiled a range of smart lamps and controls in a clear targeting of the market enjoyed by the hugely successful Signify Hue offering. The Professional Smart for Residential series includes smart Parathom lamps in a wide variety of shapes, smart luminaires, products for indoor and outdoor use or plugs for integrating conventional light sources.
Full Article
Two Automotive Lighting Innovations to Watch

DS: Automotive LiDAR hits the road next year from Lucid Motors.
Lucid Motors Introduces LiDAR Integrated ADAS for Lucid Air
Source: / Yining Chen

Lucid Motors announced its DreamDrive, an ADAS system combining sensing solutions including LiDARS which will be equipped with Lucid Air revealing on September 9, 2020.
Full Article

DS: The latest in OLED technology is demonstrated in Audi tail lights.
Lighting Technology Pioneer Audi Fields Next-Generation OLED Technology
Source: automotive  

In June 2020, the next generation of a lighting technology premiered in the Audi Q5: digital OLED technology... This technology promises to improve road safety and is the first to allow for personalization of the taillight signature.
Full Article
DS: The CARES Act provides tax incentives for property improvements.

Qualified Improvement Property
Source: / Emily Fiddler

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act) resulted in some tax incentives around renovations including an update in the Qualified Improvement Property tax code. These changes could have a positive impact on your bottom line when you conduct commercial renovations. 
Full Post and Video
DS: Menards continues eastward expansion plans, including four new stores in Kentucky and a quarter-million square-foot DC in Ohio.

Menards Has Expansion Plans in Kentucky

Menards, the Midwest home improvement giant, is moving forward with expansion plans in Kentucky... Earlier this summer, Menards revealed plans for a new 260,000-square-foot distribution and manufacturing facility in Ravena, Ohio. 
Full Article
DS: The Strategies in Light Conference & Trade Show, planned for February, is pushed back to June 22-24, 2021.

Strategies in Light Moves to June 22-24, 2021 in Santa Clara, CA

Endeavor Business Media and the Strategies in Light event team have closely monitored the developments around the COVID-19 pandemic with the highest intention of protecting the health and safety of its attendees, speakers, exhibitors, sponsors and employees. In these efforts to host a safe and productive event, the decision has been made to move Strategies in Light 2021 from February 9-11 to June 22-24 at the Santa Clara Convention Center in Santa Clara, CA.
Full Announcement
DS: How COVID-19 Is reshaping the home improvement market, especially landscaping projects.

DIYers Plus “Time on Their Hands” Equals Home Projects

According to the latest U.S. Census Bureau report, home centers, hardware stores, garden centers and building materials suppliers realized a year-over-year sales increase of 22.6 percent, leading all retail categories except for online purchases.
Full Article

David Shiller
Lighting Solution Development
7889 River Hill Lane
Alexandria, PA 16611

cell: 412-897-6432

We provide business and product development services to the advanced lighting industry.
Visit us at
Upcoming Events

To be determined due to COVID-19

Just reply to this email if you'd like to discuss support for your business. 
Copyright © 2020 Lighting Solution Development, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.