Around The Web
Google has redesigned the GMB app to make it easier to view and edit a profile, share new posts and photos, and attract more customers. Tim Capper goes through the newest features and shares screenshots of what you can expect. Google is still rolling out this app, so more features will be added over time.
There is a new user interface for hotel results in the local pack on desktop searches. Sergey Alakov is the first to report on this new pack, and shares his thoughts on where hotel marketers may want to focus their attention when it comes to their listing.
“The bottom line seems to be that Yelp has a big trust issue, both with consumers and the businesses who advertise.” With increasing competition from other platforms like Google, and Instagram, businesses are taking their advertising dollars elsewhere.
Black Friday and Cyber Monday are closing in. Andrew Shotland reminds you that you still have time to implement the basics with some very simple website updates, and take advantage of one of the biggest revenue generators of the year.
Local customer service is a commitment to being accessible to people whenever, wherever, and however they need it. "When you subtract the medium, the device, the screen, it’s two very human people on either side of every transaction," Miriam Ellis shares how brands can get to the heart of commerce in 2019.
"Recent Google algorithm updates are changes to their understanding of language. E-A-T won't help you navigate these changes." AJ Kohn believes that the 'E-A-T' update is wrong, and you may too after you read this intelligent and through analysis.