November 2021, Whitespark Local Insider Newsletter

Leveraging Conversions with GMB Bookings

The Google My Business Booking feature allows businesses to integrate specific supported booking systems with their GMB listing, which gives customers the ability to make an appointment directly from the listing. Learn how this feature can get your business more inquiries, leads and bookings, and the hurdles you'll face setting it up.

GROW YOUR LEADS WITH BOOKINGS

COMING SOON: 2021 Local Ranking Factors

The survey results are in and we are currently compiling them into a resource for you. Stay tuned for an email from our team in early November.

Whitespark Local Search Summit Recap

If you missed our summit, here are some tips and takeaways from the three day event:

💡 Day 1 - Expand your audience, improve on-page engagement, master Local Services Ads...

💡 Day 2 - Content promotion strategies, listings management matters, CRO, and more!

💡 Day 3 - Diversity and Inclusion, E-A-T, Google Justifications, and then some.

Around the Web

Set your business up for Local SEO Holiday Success.

Three steps to getting images in mobile search results.

Approach your local rankings with a thin or thick mindset - this will help you find ways to thicken up your local visibility.

No physical address? No problem! Here's how to handle local SEO when you don't have a brick-and-mortar business location.

Business reopenings have flatted while new leisure and hospitality openings drove growth - according to new data from Yelp.

A new report indicates that 2021 holiday shoppers are going online but not on expected days.

Making the case for offering email marketing as part of your agency services.

Google's algorithm updates are more volatile this year (Twitter thread).

Quotable

"Many of our clients have told us that their businesses are doing quite well and have become stronger with the thanks from Whitespark and its various citation services and software that helped them get to where they are today.”

Heather Wilkinson

Ensure your listing data is accurate on the most important sites with our Listings Service.

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Whitespark · 10060 Jasper Avenue · Tower 1, Suite 2020 · Edmonton, AB T5J 3R8 · Canada