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May 2021, Whitespark Local Insider Newsletter

Products – The Powerful GMB Feature You Need to Start Using
The Products feature officially rolled out back in 2019, but 96% of businesses are still missing out on this powerful feature.

In today’s Whitespark Weekly episode, Darren explains why the Products feature is an untapped goldmine and why you need to start using it on your GMB listing.
FREE AD SPACE ON YOUR LISTING

Google Scraping Website Content to Add New Services in GMB
Our Google My Business Management Team noticed an increase in automatically added services on GMB listings. The services appear live on the listings – business owners aren’t asked to review or approve additions.

After examining several listings, it seems Google is scraping website content to generate these additional services.
GET THE DETAILS

Whitespark Weekly Recap
Have you watched all our recent Whitespark Weekly episodes? If not, here's what you've missed:
 
 
 

Around the Web


Is the Google Local Pack going back to 10 listings?! As seen in the wild here and reported here. 

Expanded Live View: Augmented Reality for Local Search. 

Does Upvoting a Review Help it Show Up Higher on Google?

Spin-off Pages: a Bazooka for Your Local SEO

Local Justifications Are a Big Deal and You Can Influence Them

There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

What to do if your published article is not ranking within two months

Google’s Top Products Carousel: Everything You Need to Know

How Google Local Service Ads for Lawyers Impact Consumer Click Distribution

Quotable 
"The ability to filter out keyword types and locations is my favourite feature of Whitespark's Local Rank Tracker. It makes it easy to segment different keyword groups and share successes along with areas to improve with clients.”

Elizabeth Linder
Local Rank Tracker Customer 
Thanks for reading the Local Insider! You da best ✋! If you're picking up what we're putting down, please share with friends or colleagues.
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