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Attendee Discounts
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Gary Cole has a message for you
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We at the Shoot The Centerfold know how valuable a good deal is when you find one. This is why we’re offering substantial discounts to students, guests and our previous attendees.
Listed below are discounts codes that will get you the best possible entry fee for the Shoot The Centerfold Oct 13-14, 2012 seminar / workshop. Use a code that best fits your category.
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The Shoot The Centerfold environment features a truly diverse program presenting Master Class Seminar / Workshop demonstrations, one-on-one sessions, Q & A's and invaluable networking opportunities into the art of business of the rapidly evolving world of photography. Raise your photography standards by joining us.
Gary Cole - Playboy's Director of Photography for over 35 years. |
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Attendee Discounts Codes for Oct 13-14, 2012
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Shoot The Centerfold Seminar - Workshop Retail Price is: 1250.00
▶ PRE-REGISTER $300.00 DEPOSIT CODE: STCMiamiDeposit ▶ PREVIOUS ATTENDEE $995.00 CODE: STCPrevious2012
When you enter the final register/cart page (if you qualify for the discount), add the appropriate code to the coupon field to be able to get the full advantage of your discount.
All remaining balances are due 30 days prior to the seminar - workshop. (Balance code will be provided following sign up.)
See more about discount codes*
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Take a ride on the wild side!Just when you thought you’ve seen everything, guess what? You haven’t!
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Lose yourself as if you were Benjamin Button - his car is parked right next to Dick Tracy’s pink car he and Breathless (Madonna) used to cruise into sunset. Next, aim your camera at the James Bond 007 collection where you will see an early Aston Martin and airboats used to glide over North Korean mine fields as seen in “Die Another Day.”
If that wasn’t cool enough, get ready to shoot a round with the original 1966 Batmobile (or with five later Batmobiles). Not to scare you, but there’s also the fully-loaded Ghostbuster’s station wagon that will save you from ghosts, ghouls and things that go bump in the night, then catapult yourself “back to the future” with Marty McFly’s flying DeLorean. The list just goes on and on, so you had better come see it yourself! Chances are, if it’s been in a movie or TV show, it’s here! |
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Here is a brief glimpse of the car collection highlights to expect. Did you see any of your favorites? Well, that’s only 40 of the over 1,800 vehicles that this private collection has to offer. You’re more likely to run out of memory cards before running out of the most amazing cars ever seen in the world. (Bring extra cards!)
Jarmo says, “I could spend a whole year just shooting these beauties! Their lines are as beautiful as Miss March. Pick your model, choose your ride and you’re sure to be hitting on all cylinders!” |
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Welcome to Hollywood & Meet The Sets
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Here are a few of the sets where you will be able to shoot Playmates and top models. Learn to light the sets as seen in glossy pages of Playboy and other top magazines. Learn different styles of lighting that can be used for everyday styles and photography markets. Steve Wayda, Jarmo Pohjaniemi, Byron Newman, Ric Moore and Ales Bravnicar will share their deepest photo secrets how of how to get your images to pop out from the page! |
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Hollywood cars
Admit it, you still haven’t forgotten how when you were a kid, you used to tie a bath towel around your neck and go running off to save the world from bad guys! Now’s your chance to take photos of your favorite action-hero’s vehicle, or even take pictures of your friend’s favorites just to make them jealous! There are almost 90 superhero cars in the Dezer Collection. As well as popular classic cars, there are also collections of motorcycles, scooters, military vehicles, most with original weaponry.
"And now it's a perfect time for you to finally fulfill your childhood dream and superhero fantasy."
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Barber shop - Set
Learn how to create high-key lighting situations without losing details and adding a distinctive punch to your images. You won’t be able to get a close shave, but you might just learn how to make your images razor sharp! This is your chance to be creative because let’s face it, how many photographers look at a barbershop and see it as a great place to take pictures of a glamorous model? Well, the only way you’re going to find out is by attending the STC seminar / workshop! Nothing like giving your photos a clean-cut look at the Shoot The Centerfold Barber Shop. Comb away the imperfections for a well-groomed photo!
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Diner - Set
A Route 66 diner set has become a classic photo set and one you might have seen in numerous Playboy pictorials. The diner set is a “must-have’ on every photographer’s shooting list. Learn how to control reflective surfaces while posing your favorite model. (Sorry, hamburgers, fries and ice-cold shakes not included!) While it may seem easy, getting a model to conform to the spaces within a diner can be very challenging. The model must not only fit the location, but also be comfortable shooting on tables and stools. Learn how to use the areas and spaces to the best possible advantage with the guidance of STC master photographers.
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Service Station - Set
What would a classic car shoot be without a chance to shoot it inside a service station? Photographing a car with a model has always been a great challenge for many photographers. Two beautiful subjects both competing for your attention! Learning how to pair the right car with the right model is half the battle. And we are not talking about just any kind of service station, even the signs on the walls are original. You must learn how to control the reflective (sometimes mirror-like) surfaces of the vehicle, then you have to find a model that isn’t too small or too large for the vehicle by way of composition. Learn the right way to frame both model and vehicle, light different elements, as well as the do’s and don’ts of studio lighting with the STC masters. We guarantee you’ll never look at a model and car the same way again!
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Stayed tuned for the announcement of Playmates and models as we move closer to the seminar dates!
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In our lives, there are images that stay with us throughout our days which we remember as clearly as when they first stopped us in our tracks so we could take in the full beauty of a particular image – an ethereal blonde on red velvet - now forever seared into our memory. . . and into history itself.
Behind those images there have been a select few who have brought our dreams and fantasies to life and made them available once a month in the glossy pages of our favorite magazines. For almost four decades, the magic behind the photography has been kept behind closed doors, a closely guarded secret.
Until now.
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The men behind the cameras and at the helm of the world’s most well-known magazine have spent most of their lives developing and fine-tuning their photography skills and are now part of a consortium of working professionals we know as Shoot The Centerfold. STC photographers Steve Wayda, Jarmo Pohjaniemi, Byron Newman, Ric Moore and Ales Bravnicar are the very same masters who have created some of the most recognizable men’s magazine covers, centerfolds and pictorials for the past thirty years… and counting. There is not any other photography seminar or workshop in the world that offers the same expertise and experience as Shoot The Centerfold. The STC master photographers are now available to share all of their photography skills, secrets and experience with you.
“Some of the finest things in life cannot be put into words. They must be seen to be believed.” |
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Shoot The Centerfold has secured great hotel discounts for STC attendees for these selected hotels. |
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Discount codes - Available soon
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Discount codes - Available soon
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Discount codes - Available soon
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“Miami Beach inspires me every day. Miami is like no other place in the world. When you stay at one of my resorts located directly on the ocean, you can be sure that you’ll find every need taken care of and every wish fulfilled. So come and be inspired! Please be my guest at a Dezer resort on beautiful Miami Beach.”
Michael Dezer Founder of Dezer Hotels |
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Oct 13-14,2012 Seminar - Workshop Location
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The Shoot The Centerfold Oct 13-14, 2012 Seminar /Workshop will be held at the Dezer Collection Museum, one of the largest, (if not the largest) privately-owned car collection in the world. The address is: 2000 NE 146th Street, North Miami, Florida. Shoot The Centerfold will have shuttle services for attendees from selected hotels. A seperate e-mail containing more information, including shuttle service schedules from the airport to the hotels, will be sent to registered attendees prior to the seminar dates. |
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Mark down Oct 13-14, 2012 on your calendar! A good planning is part of a successful photography adventure.
"Many of life's failures are experienced by people who did not realize how close they were to success when they gave up."
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Photography BusinessConsulting and Portfolio review
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One of the most overlooked areas in photography is the business aspect of running your own studio. Photographers, being artists for the most part, are not usually blessed with a core of business and financial wisdom necessary to establish and maintain a profitable net income. At Shoot The Centerfold, we know from experience how important it is to understand photographers’ rights, how to sell an image, secure publication rights and everything else of which you should be aware. Buying a new camera does not instantly make you a photographer, nor does it mean that money will start rolling in, it just means you’re the owner of a camera. Unless you have skills, experience and the knowledge of how to sell and secure your image rights, your photography will be nothing more than an expensive hobby. Gary Cole and Jeff Cohen have done exactly this for Playboy for a combined total of half a century. Their experience reaches into every aspect of publishing, contracts and how to make money with your images. Take this unique opportunity to learn from the best in the business so you can learn how to make a profit.
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Gary Cole
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Jeff Cohen
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I have reviewed plenty of photographer portfolios during my career. With proper guidance and an understanding of what editors are looking for, the method of creating profitable images will no longer remain a mystery. Come see me and I will evaluate your images so you can start your photography on a solid financial footing. If you already own a studio, let me help by making sure you’re on the right track. What is a perfect portfolio? It contains a small sample of your best images, all from different photo sessions. You need to be able to impress an editor within the first few images. It's important to be consistent. We will teach and guide you what to look for in your images.
Gary Cole - Playboy's Director of Photography for over 35 years. |
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If you want to get serious about your career as a photographer, then come see us. What really makes us different is that we are the guys who were responsible for Playboy pictorials and centerfolds for the past three decades. We will give you our honest opinion where you stand, as well as what actions should you take to reach the next level.
What a photographer really needs is someone to be able to give him or her an objective evaluation of their work. Often, a photographer is not the best judge of their own work, for better or worse. We can provide a precise, informed analysis to give your work the direction and guidance it deserves.
Jeff Cohen - Longtime Executive Publisher of
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Here are few tips how to prepare yourself for the portfolio review
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1. Select your best images
When selecting images for your portfolio review, be sure to choose eight to ten of your best images that show a variety of different styles. All the images should be from different photoshoots that exemplify your range of experience from studio to location. The images do not need to be nude, but they can be if you feel strongly about them. Select images that do not have excessive Photoshop manipulation. We are evaluating your photography, not your Photoshop skills. Make certain the print size or viewing area of your image is no smaller than 5”x7” – an iPad, Kindle Fire, or other e-reader would be ideal. Please, no laptop images.
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2. Make long story short
Every photographer has a story to tell and we welcome them all. However, as good as you are in photojournalism, landscape photography, weddings, or even pet portraits, we are here to evaluate fashion and glamour photography. Please limit your selections to pertinent subject matter. Let your images do the talking, but feel free to ask questions. If you don’t, the answer will always be “no.”
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3. Listen & learn
A Chinese proverb states, “A single day’s conversation with a wise man is better than a year of studying alone.”
As this is very true, we recommend you to bring a notepad and take notes for further studies. Also, while videotaping is prohibited, small digital voice recorders are acceptable. It is a rare opportunity to be able to meet and have your photos evaluated by editors of this high caliber. Gary and Jeff’s goal is to give you the benefit of their many years of experience in order to advance your photo and business skills.
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The Golden Hour And the solution
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The golden hour has always been in every photographer's to-do list. Photographers call it their "gold rush" and there's nothing like letting a beautiful sunset take its course and... voila! The beautiful dimming light of the setting sun carrreses your model and illuminates her skintone. However, there's more to be said about sunset shots and letting the golden light just paint the model and everything else included in your frame. This can also be an editor's nightmare because of color separation issues. We will guide and teach you what to look for in your next sunset that puts a smile on every editor's face. |
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Photos by Jarmo Pohjaniemi
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The Magic Of EditingLearn to Select the right images
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To be successful in any business, you need to learn when and how to make the right moves. The same applies to your images when you send them to a potential client or editor in the hopes of a sale or getting published. There are many obstacles in your path as you learn to look for flaws in your images in order to make a complete, successful submission. Keep in mind that you only get one opportunity to make a lasting impact. If you haven't secured interest with your first attempt, the second is usually assumed to have already been seen by the industry professionals. We at Shoot The Centerfold are masters of editing and making selections in our pictorials. It comes as no surprise that Gary Cole and Jeff Cohen are known to have some of the sharpest eyes on the planet. Their track records stand out like a trophy as the most prominent and prodigious editors in the magazine publishing business. Come and learn, develop your skill together with us. |
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Photos by Shoot The Centerfold Attendee Steve Ruegnitz
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Starting Your Own Photography Business And how to make it profitable
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Most photographers that buy photo equipment, whether it be cameras, lenses, lights or other items for their work, think once they acquire what they need their future is secure. Unfortunately, it doesn’t always work that way. Now that you’ve spent a sizable amount of money on equipment, you’ve got to figure out a way to dig yourself out of the financial hole you’ve made in your wallet. Unless you’ve already got a good list of clients, you’ve probably found out receiving a return on your investment isn’t as easy as you thought it’d be. Sound familiar?
As editors, we are familiar with photographers spending extravagant amounts of money on equipment , both in studios and location expenses. If you’re assuming we’ve heard some pretty good horror stories and more from the photographers who submit their images to us, you’d be correct. So what does an editor look for in a photographer when they approach us in the hopes of getting published and receiving future assignments? Clearly, each case is different and the winners are those who have their business plan together and are able to swim with the sharks.
Any established photo editor wants to make sure that their working relationship with the photographer is efficient with no unpleasant surprises along the way. As Gary Cole puts it, “I cannot publish your excuses instead of your images.”
One of Jeff Cohen’s snappy retorts goes: “Buddy, do we look like a photography school to you?”
Every day, there are hurdles and obstacles for editors and photographers alike. By attending the seminar, you are preparing yourself to avoid the setbacks and learn how to run a photo business as it should. You have come to the right place because you will not find better mentors with the unique, expansive experience held by Gary and Jeff.
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Evaluate and Develop Your Photography BusinessBelow you will find some topics and advice on what to look for when starting your photography business.
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● Have a plan. (A good one). ● Determine if photography business suits you. ● Get some experience. Come to Shoot The Centerfold seminars. ● Put together a bulletproof business plan. ● Fight inexperience with advice. ● Determine if you need financing. ● Put together your initial marketing plan. ● Build your company’s infrastructure early. ● Use the web for information as well. ● Purchase a credit card reader or mobile device that can be used as a CC terminal. ● Make paying for your items or service convenient. ● Follow the money.
During sessions, you will also receive advice on:
▶ Decide on a Legal Structure for Your Business ▶ Choose a Name for Your Business ▶ Register Your Business Name ▶ Prepare Organizational Paperwork ▶Taxes
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Welcome to Shoot The Centerfold StoreFind materials on how to pose your model and become a lighting master
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